Rich DeLancey, co-founder and chief innovation officer at Coast Technology, will present “Beyond Branding: How Connected TV is Driving Lot Traffic for RV Dealers” from 2:45 to 3:45 p.m. on Thursday, Nov. 13, as part of the digital marketing/BDC education track of workshops.
Connected TV has grown from a branding tool to a powerful marketing tool, and dealers can get a better idea of how to make use of the system. This session will provide the insights RV dealers need to make smarter decisions in today’s rapidly evolving media landscape.
Learning outcomes for this session:
- How Connected TV differs from traditional advertising — and why it’s becoming essential for RV dealers targeting today’s digital shoppers.
- What key performance metrics to track with CTV campaigns, including how to measure real-world outcomes like lot visits and lead conversions.
- How to build an effective, budget-friendly CTV strategy tailored to dealership goals without needing an in-house media team.
