Blu Technology, a veteran-owned mobile water filtration company headquartered in Kalamazoo, Michigan, has announced a partnership with The Derema Group, naming the West Chester, Pennsylvania-based national sales and marketing agency as its representative for dealer and distributor development across the United States. The engagement positions Derema’s network of sales specialists and dealer specialists to drive Blu Technology’s channel growth across the RV, marine and OEM market verticals, Blu Technology said in a release.
Founded in 2000, The Derema Group is a nationally recognized manufacturers’ representative agency with regional offices spanning the Northeast, Southeast, Midwest and West, serving the marine and RV industries across the U.S. and Canada. The agency brings a field team of product specialists who work directly with dealers and distributors on sales enablement, store placement, and merchandising support. Derema was recognized as RVIA Rep Group of the Year in both 2024 and 2025, making it one of the most credentialed sales agencies in the outdoor recreation industry, Blu Technology said.
The partnership marks a significant step in Blu Technology’s national expansion strategy. “Aftermarket channel distribution remains a primary growth driver alongside our existing OEM relationship as Alliance RV’s, water filtration partner,” said Rodrigo Barrera, the company’s vice president of sales. Adding Derema’s field infrastructure extends Blu Technology’s sales and dealer support capabilities across the full geographic footprint of the RV and marine aftermarket.
Blu Technology’s product lineup includes NSF/ANSI 61-certified multi-stage filtration systems, UVC LED purification technology, water softeners and a full filter line, all built on a quick-connect architecture using durable stainless steel and eco-friendly materials. The company holds numerous U.S. patents across the automotive and water sectors and was named a 2025 Boating Industry Top Products award recipient and 2026 SBDC Best Small Business. As Blu Technology scales distribution across the RV and marine markets, Derema’s established dealer and distributor relationships provide a direct path to broader shelf presence and sales velocity at the channel level.
For more information about Blu Technology and its dealer program, visit goblutech.com.
