PullRite Towing Systems of Mishawaka, Ind., began implementing an eCommerce-based MAP program on Aug. 1. The policy is concise in its product restrictions and targets non-brick-and-mortar retailers.
It is not the company’s intent to disrupt current business with traditional retail business partners or those who sell its products on the internet and rely on distributors to drop ship the product to end users, according to the company. PullRite is implementing this program to level the competitive retail market and to reward all retailers who invest in sales, service and installation training on its towing products.
The policy, pricing structure, FAQ’s and dealer registration can be found by clicking here. E-commerce dealers will have until Sept. 1 to register.
PullRite will continually provide its distributor partners with a list of authorized E-commerce retailer list and instruct them that only registered providers will be able to submit and process “drop shipments” of PullRite products.
Any questions should be directed to [email protected].
