Camping World and Overton’s to Launch Exclusive Line of Nautica-Branded Products
Camping World Holdings has announced the launch of Nautica-branded products for the marine, water and outdoor marketplace. The new assortment of Nautica-branded marine furniture and water recreation equipment, which is exclusive to the U.S. and Canada, caters to life on the water, a key outdoor activity of the RV and outdoor enthusiast, the company said.
“We are thrilled to have the Nautica brand as part of our newly-expanded product line,” said Marcus Lemonis, CEO and chairman of Camping World. “We continue to listen to our customers, and they are telling and showing us that the RV is a means to support other active outdoor lifestyles such as boating, camping, hiking, biking, etc. The Nautica branded-products allow us to expand our offering and increase product touchpoints with today’s consumer, which should lead to a higher frequency of visit and a larger market basket. Today’s active consumer is not just sitting by the campfire with their RV; they are enjoying the activities of the great outdoors.”
The collection will feature a range of water skis, wakeboards and life jackets, inspired by Nautica’s iconic American style. Accessories will include marine rope, boat covers, bimini tops plus outdoor seating, tables and screen rooms. Overton’s/Camping World will also have exclusive rights in the U.S. and Canada for Nautica boat seating and furniture.
The all-new line of Nautica branded outdoor products will be available online at Overtons.com, CampingWorld.com, GanderOutdoors.com, and retail locations nationwide based on regional consumer needs.
