Camping World Holdings entered into an agreement with ESPN Events to be the title sponsor of two college football games through its Good Sam brand, promoting its new RV Rental Business. The events will officially be named the Good Sam Texas Kickoff and the Good Sam Vegas Kickoff Classic and occur during Labor Day weekend.
The Good Sam Texas Kickoff, featuring a matchup between Texas Tech and the University of Houston, will be played on Saturday, Sept. 4, at NRG Stadium in Houston. The inaugural Good Sam Vegas Kickoff Classic, featuring Brigham Young University versus the University of Arizona, will be played on Saturday, Sept. 4, at Allegiant Stadium, Las Vegas. Both games will air on ESPN.
“Camping World and Good Sam have always been strong supporters of college football and this partnership gives us an opportunity to showcase our brand and provide exposure for our new Good Sam RV Rental business,” said Marcus Lemonis, Camping World chairman and CEO. “We are huge fans of all outdoor sports and activities and look forward to participating in these exciting game day matchups.”
