Land ‘N’ Sea, a division of Mercury Marine and Brunswick Corp., has received the Best Virtual Trade Show Eventeer Award for its 2021 Marine & RV Virtual Dealer Trade Show. The award follows two record years of trade show sales for Land ‘N’ Sea, which offers hybrid virtual and in-person purchasing options for customers.
The Land ‘N’ Sea Marine & RV Virtual Dealer Trade Show was held in October and November 2021. The Eventeer Awards are presented by vFairs, the world’s leading virtual and hybrid events company.
“We are honored to receive the Best Virtual Trade Show Award which is a testament to the dedication and hard work of our entire team,” said Mike Conners, Land ‘N’ Sea president. “The past two years have changed our industry as we have learned how to engage and attract new customers through in-person and virtual events. We look forward to continuing the hybrid approach to trade shows in the future.”
Land ‘N’ Sea recently reported an additional 30 percent increase in sales in 2021 over its 2020 record show season. The successful events indicate excitement and a strong appreciation among attendees for hybrid show formats.
The Land ‘N’ Sea Marine & RV Virtual Dealer Trade Show featured boats and an RV, large screens displaying event advertisements, sponsors and vendors, and exhibit halls to help participants easily search products and place online orders. Chatrooms with LNS representatives were also available, along with a networking lounge. A leaderboard provided engagement along with prizes for the winners.
“We are thrilled to see 2021 Land N Sea Marine & RV Virtual Dealer Trade Show win at the Eventeer Awards,” said Amna Imtiaz, customer success manager at vFairs. “The event had beautiful designs and graphics, and the Land ‘N’ Sea team made excellent use of all the features available to them in order to provide an amazing attendee experience.”
