Performance Brokerage Services, North America’s highest volume dealership brokerage firm, announced the sale of South Lake Motors in Rice Lake, Wisconsin, to Link Auto & RV.
South Lake Motors was founded in 1973 by the grandparents of owner Aaron Resnick. After three decades of owning and operating the dealership, Resnick said, “From start to finish, Paul Kechnie and Emily Bourne of Performance Brokerage Services were great! They listened and were engaged and helpful. A great experience!”
Over the last five years, Performance Brokerage Services has advised on the sale of over 300 dealerships, making it the highest volume dealership brokerage firm in North America, the company said. Paul Kechnie, senior partner, Emily Bourne, partner, and Matt Willis, partner of the Texas and Midwest offices for Performance Brokerage Services, were the exclusive advisors for the transaction.
Bourne said, “We had the pleasure of assisting Aaron Resnick in the sale of his dealership. From our initial conversations with Aaron, we were able to find a buyer that achieved his goals and ensured his staff and the Rice Lake community were in good hands.”
Link Auto & RV is a family-owned dealership group that has been serving northwestern Wisconsin and Twin Ports since 1946. Link Auto & RV has four dealership locations, including Link Ford and Link Chrysler Dodge Jeep Ram in Rice Lake, and Link Ford and Link RV Direct in Minong, Wisconsin.
South Lake Motors will be renamed Link Chrysler Dodge Jeep Ram and will remain at its current location at 1931 South Main Street in Rice Lake.
