Features
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Van-Lifers Explain How They Embrace Life on the Road
What is van-life? Defined by those who live and travel in Sprinter vans, modified Volkswagen buses and other van-based RVs…
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The Rights & Wrongs of Point-of-Purchase Displays
There are vendor displays that sell well – and then there are those that just look awful! Sometimes they do…
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Navigating Tricky Economic Terrain
Fasten your seat belts and enjoy the ride. Like airline travelers bracing for expected turbulence, retailers are preparing for a…
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Prosperous Pete’s RV
Kevin Thomas says he received his figurative “gold medal” last year, when he was named the Mid-Atlantic regional sales and…
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Working With Social Media Influencers
Influencer marketing is one of the fastest-growing tools to leverage sales and growth. Are you taking advantage of it? Let’s…
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Cortes Campers Is Conquering the RV Market
Cortes Campers emerged out of the 2020 COVID-19 crisis and subsequent demand for a safe and fun way to continue…
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The Red Sink: Creating Visual Reminders at Your Dealership
Every time I go into an RV dealership or parts store, my first thought is, “What sets this apart from…
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Get Ready for the Next Market Shift
The market has shifted again. Rising interest rates, increased inventory, less maintenance work and more warranty work, longer delays in…
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Choosing the Right Marketing Partner
In the competitive landscape of RV sales, effective marketing is paramount to success. Whether you’re a single-location dealership or part…
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Truma Celebrates a Decade of Growth
“American was not built on fear. America was built on courage, on imagination and an unbeatable determination to do the…
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