Features
-
Great Recession Survivors, Pt. 1
Editor’s note: This article marks the first installment of a two-part series looking back at the 2008-09 Great Recession’s impact…
Read More » -
Defining a Qualified Lead, Pt. 2: Understanding Buyer Characteristics
In the first part of our series, we went over what a qualified lead is and the importance of understanding your buyers…
Read More » -
Using Predictive Maintenance to Improve Efficiency
RV manufacturers commonly face the challenge of keeping their fleet, machinery, and other assets working efficiently, while also reducing the…
Read More » -
How to Keep Your ‘A’ Players, Pt. 1
It’s a nightmare scenario for any business: A star employee suddenly decides to jump ship for the competition. Out the…
Read More » -
How Chinese Subsidies Changed the World
In my lifetime, I have gone from a Laissez-faire capitalist to a protectionist capitalist and then back to a freer…
Read More » -
Seal the Deal
In the 1967 movie “The Graduate”, protagonist Benjamin Braddock (played by Dustin Hoffman) struggles to define the direction of his…
Read More » -
Super-Size Your Sales
You’ve stocked your shelves. Hired your staff. Placed your ads. Now, how can you get the most return from your retail…
Read More » -
How to Write a Powerful Press Release, Pt. 2
Editor’s Note: Part One of this blog by George Carson can be found here. Of the “Five W’s” (as mentioned…
Read More » -
11 Ways to Use a Text Messaging Platform
Everyone texts. In fact, texting is the most preferred communication channel across all generations. More and more, customers want a quick and easy…
Read More » -
Defining a Qualified Lead, Pt. 1: Is My Lead Qualified?
Editor’s Note: This blog post is Part One of a four-part series that will be released weekly. Dealers have the…
Read More »