Features
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How to Keep Your ‘A’ Players, Pt. 2
Editor’s Note: For Part 1 of this column by Phillip M. Perry, click here. Include Everyone One more hazard for…
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To Train or Not Train?
Training of all dealership personnel is crucial if you intend to succeed in this industry. You wouldn’t think dealers would…
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5 Ways Texting is Changing Your Dealership
For years, RV dealers have been looking for ways to appeal to new, younger audiences, and texting is the new…
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Great Recession Survivors, Pt. 1
Editor’s note: This article marks the first installment of a two-part series looking back at the 2008-09 Great Recession’s impact…
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Defining a Qualified Lead, Pt. 2: Understanding Buyer Characteristics
In the first part of our series, we went over what a qualified lead is and the importance of understanding your buyers…
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Using Predictive Maintenance to Improve Efficiency
RV manufacturers commonly face the challenge of keeping their fleet, machinery, and other assets working efficiently, while also reducing the…
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How to Keep Your ‘A’ Players, Pt. 1
It’s a nightmare scenario for any business: A star employee suddenly decides to jump ship for the competition. Out the…
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How Chinese Subsidies Changed the World
In my lifetime, I have gone from a Laissez-faire capitalist to a protectionist capitalist and then back to a freer…
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Seal the Deal
In the 1967 movie “The Graduate”, protagonist Benjamin Braddock (played by Dustin Hoffman) struggles to define the direction of his…
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Super-Size Your Sales
You’ve stocked your shelves. Hired your staff. Placed your ads. Now, how can you get the most return from your retail…
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