Features
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Dometic Keeps it Cool (and Hot)
Just about everyone in the RV industry recognizes the name Dometic. However, a name that to one person may represent…
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Gallery: RVX Readies for Dealers
SALT LAKE CITY — RVX The RV Experience doesn’t start in earnest until this morning, but the Salt Palace convention…
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5 Methods to Establish an Advertising Budget
For more than 50 years, businesses of all sizes have assigned an advertising/marketing budget to promote their services and products.…
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What You Can Learn from Your ELR, Part One
Editor’s Note: This is Part One of a two-part column by Don Reed that appeared in the March 2019 issue…
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How to Craft an Internal Memo
Ideally each department would work together for common dealership goals. But conflict arises when we are trying to do our…
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Great Recession Survivors, Pt. 2
Editor’s note: This article marks the second installment of a two-part series looking back at the 2008-09 Great Recession’s impact upon…
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Upsell by Helping Customers
Upsell, upsell, upsell. Work in retail long enough and someone in charge will loudly beat the “upsell” drum. It’s presented…
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3 Key Strategies to Close the 198-Day Gap
198 days. This is the magic number that RV sales teams need to keep in mind as they plan an…
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The Threat of Chinese Tariffs on the Aftermarket
When President Donald Trump first announced the 10 percent tariff in September 2018, the reaction was far from uniform in…
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In Search of Happy Customers, Pt. 2
Editor’s Note: Part One of this column by Chuck Marzahn can be found here. Customer satisfaction. It’s like the Holy…
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