Features
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How Chinese Subsidies Changed the World
In my lifetime, I have gone from a Laissez-faire capitalist to a protectionist capitalist and then back to a freer…
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Seal the Deal
In the 1967 movie “The Graduate”, protagonist Benjamin Braddock (played by Dustin Hoffman) struggles to define the direction of his…
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Super-Size Your Sales
You’ve stocked your shelves. Hired your staff. Placed your ads. Now, how can you get the most return from your retail…
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How to Write a Powerful Press Release, Pt. 2
Editor’s Note: Part One of this blog by George Carson can be found here. Of the “Five W’s” (as mentioned…
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11 Ways to Use a Text Messaging Platform
Everyone texts. In fact, texting is the most preferred communication channel across all generations. More and more, customers want a quick and easy…
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Defining a Qualified Lead, Pt. 1: Is My Lead Qualified?
Editor’s Note: This blog post is Part One of a four-part series that will be released weekly. Dealers have the…
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Creating the Championship Mentality
Editor’s Note: A version of the guest blog appeared in RV Executive. I’ve found that the secret to dealer success…
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How to Write a Powerful Press Release, Pt. 1
Editor’s Note: This blog post is Part One of a two-part series. A press release is a way to introduce…
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Gaining Online Prospects Through Marketing Automation
When a customer walks into your dealership, your sales team can observe the customer before they make an approach. For…
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Digital Technology Drives Excellent Customer Experience
The challenge racing across businesses today is how to improve, scale, and sustain an excellent Customer Experience (CX). Customer Experience is…
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