Whether it be families enjoying the great outdoors together thanks to an RV or families helping build our industry, there is something special about this market: The ability to sometimes work and play with those closest to us.
Today, however, there are innovative solutions on the market that are making it easier than ever to engage with RV consumers. One of these channels, business texting, is completely revolutionizing the way consumers want to be contacted by vendors.
Customer service is the backbone for a successful business. Sometimes owners and executives in the RV industry understand this is a required department, but very little attention is given to the employees who support customer service.
The most important aspect of growing customer loyalty is a leadership style that combines humility with a passion for great customer experience. A leadership style of humility means that you never take customer loyalty for granted.
Tracking the service department’s effective labor rate can offer valuable insights, but only if managers understand how the ELR is being calculated. Once the ELR is properly identified, the management team should look for areas to improve upon.