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ObeCo's Ancelmo Cruz and Celena Cantarero
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Whether it be families enjoying the great outdoors together thanks to an RV or families helping build our industry, there is something special about this market: The ability to sometimes work and play with those closest to us. 
texting customer
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[Sponsored by KENECT]
Today, however, there are innovative solutions on the market that are making it easier than ever to engage with RV consumers. One of these channels, business texting, is completely revolutionizing the way consumers want to be contacted by vendors.
Folsom Lake RV customer wall
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The team at Folsom Lake RV is making a bold bet on sustainable energy by adding nearly $1 million in new infrastructure improvements. Even more intriguing? Their reasons why.
texting
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Customer service is the backbone for a successful business. Sometimes owners and executives in the RV industry understand this is a required department, but very little attention is given to the employees who support customer service.
Espinosa
Manteca
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Manteca Trailer & Motorhome relies on forward-thinking business practices, innovation and a strong focus on parts and services to outpace its competitors.
man texting
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[Sponsored by KENECT]
Modern consumers have become incredibly comfortable with texting in their personal lives, and now it has become a trusted communication channel in retail as well.
Mike Mericle and Amy Mericle
happy campers
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Contrarian dealership Mericle RV finds success away from the interstate by focusing on service work and by retailing truck campers.
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The most important aspect of growing customer loyalty is a leadership style that combines humility with a passion for great customer experience. A leadership style of humility means that you never take customer loyalty for granted.
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Always work the RO as the jobs are completed. Waiting until multiple jobs are done, and then working an RO, creates measurement and tracking problems in the interim.
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Tracking the service department’s effective labor rate can offer valuable insights, but only if managers understand how the ELR is being calculated. Once the ELR is properly identified, the management team should look for areas to improve upon.

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