Your first step in gauging the quality of your leads is looking at the end. That is, determine some of your buyers’ shared characteristics. While each buyer is unique, you can typically profile them by certain traits they might share with other buyers. Coming up with different buyer profiles or buyer segments to focus on can help.
More and more, customers want a quick and easy way to communicate with your dealership. Texting not only decreases your turnaround time, but also saves people from playing phone tag or picking up a call from an unknown number.
Marketing automation, a software that integrates with your website platform to store and organize information about website visitors, makes the complex process of a customer journey simple and nearly effortless for you.
Owner Dania Filippetto credits carrying the right mix of floorplans, brand loyalty to Forest River, no-haggle pricing and a strong focus on service – including a six-day service guarantee – to her dealership’s success.