In a retail operation, prospects and even suspects, may walk into your sales center. The difficulty then becomes focusing your sales teams to ask the right questions to quickly move the leads into the right path, so that their time can best be spent with qualified leads and buyers.
Training of all dealership personnel is crucial if you intend to succeed in this industry. You wouldn’t think dealers would put an inexperienced sales person on the sales lot by themselves, yet I have seen this time and time again.
To help speed up this process, RV dealers are turning to text messages to relay critical information and details that are sure to be read by a consumer. Incredibly, 95 percent of all text messages are read within three minutes of receipt.
Your first step in gauging the quality of your leads is looking at the end. That is, determine some of your buyers’ shared characteristics. While each buyer is unique, you can typically profile them by certain traits they might share with other buyers. Coming up with different buyer profiles or buyer segments to focus on can help.
More and more, customers want a quick and easy way to communicate with your dealership. Texting not only decreases your turnaround time, but also saves people from playing phone tag or picking up a call from an unknown number.
Marketing automation, a software that integrates with your website platform to store and organize information about website visitors, makes the complex process of a customer journey simple and nearly effortless for you.