Today, however, there are innovative solutions on the market that are making it easier than ever to engage with RV consumers. One of these channels, business texting, is completely revolutionizing the way consumers want to be contacted by vendors.
Customer service is the backbone for a successful business. Sometimes owners and executives in the RV industry understand this is a required department, but very little attention is given to the employees who support customer service.
The most important aspect of growing customer loyalty is a leadership style that combines humility with a passion for great customer experience. A leadership style of humility means that you never take customer loyalty for granted.
The most important marketing metric is customer loyalty. Customer loyalty is the ongoing instance of a customer that continues to repurchase from a business when they have competitor and substitute offers available.
Tracking the service department’s effective labor rate can offer valuable insights, but only if managers understand how the ELR is being calculated. Once the ELR is properly identified, the management team should look for areas to improve upon.
For more than 50 years, businesses of all sizes have assigned an advertising/marketing budget to promote their services and products. How they determine the amount to allocate will vary, depending on the industry, the management and the economy.