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[Sponsored by KENECT]
Modern consumers have become incredibly comfortable with texting in their personal lives, and now it has become a trusted communication channel in retail as well.
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The most important aspect of growing customer loyalty is a leadership style that combines humility with a passion for great customer experience. A leadership style of humility means that you never take customer loyalty for granted.
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[Sponsored by KENECT]
By taking control of online reviews and proactively working to increase your brand’s online presence, your RV dealership can come out on top.
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The most important marketing metric is customer loyalty. Customer loyalty is the ongoing instance of a customer that continues to repurchase from a business when they have competitor and substitute offers available.
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Tracking the service department’s effective labor rate can offer valuable insights, but only if managers understand how the ELR is being calculated. Once the ELR is properly identified, the management team should look for areas to improve upon.
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For more than 50 years, businesses of all sizes have assigned an advertising/marketing budget to promote their services and products. How they determine the amount to allocate will vary, depending on the industry, the management and the economy.
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Tracking the service department’s effective labor rate can offer valuable insights, but only if managers understand how the ELR is being calculated. Once the ELR is properly identified, the management team should look for areas to improve upon.
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Ideally each department would work together for common dealership goals. But conflict arises when we are trying to do our different jobs in sales, service, parts and accessories. So, it’s up to management to use each squabble as an opportunity to strengthen the internal processes.
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Knowledge is king. By suggesting products that will help with an installation or repair, you are now upselling by being helpful – not just for the sake of upselling. As a result, the customer becomes more receptive.
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There’s a better solution than throwing advertising dollars at different marketing channels. Call tracking provides real data to take away the guesswork.

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