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There’s a better solution than throwing advertising dollars at different marketing channels. Call tracking provides real data to take away the guesswork.
happy customers
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There is a real opportunity currently to positively impact customer satisfaction, but it will take a coordinated effort from OEMs and dealers. 
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Great coaches become great by using past player mistakes to refine current player skill. Great coaches encourage players not to fear making mistakes. Mistakes are our best opportunity to learn.
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In a retail operation, prospects and even suspects, may walk into your sales center. The difficulty then becomes focusing your sales teams to ask the right questions to quickly move the leads into the right path, so that their time can best be spent with qualified leads and buyers.
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Because the people your team speaks with may be in different phases of their decision cycle, you may need different approaches based on where they are in the marketing conversion funnel.
employees
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One more hazard for performance-based pay: Employees left out of the program may resent their inability to earn bonus compensation. That’s why it’s important to include everyone – even those for whom it’s difficult to measure quantifiable workplace results.
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Training of all dealership personnel is crucial if you intend to succeed in this industry. You wouldn’t think dealers would put an inexperienced sales person on the sales lot by themselves, yet I have seen this time and time again.
cell phone
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To help speed up this process, RV dealers are turning to text messages to relay critical information and details that are sure to be read by a consumer. Incredibly, 95 percent of all text messages are read within three minutes of receipt.
Friesens
Jamie Dodd
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Dealers share how the Great Recession transformed their businesses, what they did to survive, and how they benefited from the decisions they made.
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Your first step in gauging the quality of your leads is looking at the end. That is, determine some of your buyers’ shared characteristics. While each buyer is unique, you can typically profile them by certain traits they might share with other buyers. Coming up with different buyer profiles or buyer segments to focus on can help.

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