Your first step in gauging the quality of your leads is looking at the end. That is, determine some of your buyers’ shared characteristics. While each buyer is unique, you can typically profile them by certain traits they might share with other buyers. Coming up with different buyer profiles or buyer segments to focus on can help.
Emerging technologies like the “Internet of Things,” big data analytics, and cloud-data storage enable more RVs to send condition-based data to a centralized server. This makes fault-detection easier, more practical, and more direct.
In a tight labor market, employers must take steps to avoid the loss of their top-performing employees. Steps can include providing performance feedback, allowing employee sufficient autonomy and considering pay for performance models.
Of the “Five W’s” (as mentioned in Part One of this blog), the headline is the most important. When creating the headline, make it effective. Use this as a guide: Be Informative; Keep it Short; and Make it Relevant.
More and more, customers want a quick and easy way to communicate with your dealership. Texting not only decreases your turnaround time, but also saves people from playing phone tag or picking up a call from an unknown number.
Focusing on qualified leads, those your business defines as having a higher likelihood of becoming paying customers, can help your sales efforts be more effective. So how do you know who the right people might be and what they look like?