According to the 2019 Lapsed Buyer Study, it took an average of 198 days to close an RV prospect from the time the lead was received to a signature. This is a massive amount of time to wait for a customer decision.
The first 10 percent met with mixed reactions in our vendor community. However, when President Trump announced the 25 percent tariff on many of the products we sell in the aftermarket, it sent ripples throughout the entire market.
In a retail operation, prospects and even suspects, may walk into your sales center. The difficulty then becomes focusing your sales teams to ask the right questions to quickly move the leads into the right path, so that their time can best be spent with qualified leads and buyers.
Economic experts expect a growing economy will continue to support healthy profit and further employee wage hikes. At the same time, economists are starting to see early signs of an eventual correction.