In recognition of the Great Recession’s impact upon dealerships, now 10 years in the rearview mirror, RV PRO sought out dealers who survived the economic downturn to find out how it impacted their respective businesses, to chronicle their strategies for staying in business and to share their success stories.
Knowledge is king. By suggesting products that will help with an installation or repair, you are now upselling by being helpful – not just for the sake of upselling. As a result, the customer becomes more receptive.
According to the 2019 Lapsed Buyer Study, it took an average of 198 days to close an RV prospect from the time the lead was received to a signature. This is a massive amount of time to wait for a customer decision.
The first 10 percent met with mixed reactions in our vendor community. However, when President Trump announced the 25 percent tariff on many of the products we sell in the aftermarket, it sent ripples throughout the entire market.