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Features

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Writing effective direct-response ad copy isn’t rocket science, but it does require a certain amount of finesse. Print ads should arouse curiosity, provide information, stress a benefit and include a strong offer.
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References to your business in newspapers, magazines and on the radio and TV can help raise your company’s profile and increase your credibility among the buying public. There are several simple strategies you can employ to grab the media’s attention.  
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In today’s competitive environment, it’s important that aftermarket retailers maintain the lines of communication with their customers, promote new products and employ new and varied selling strategies.
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Detailed written procedures, To-Do Lists and Bin Locations can greatly increase the efficiency of your parts department.

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