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Writing effective direct-response ad copy isn’t rocket science, but it does require a certain amount of finesse. Print ads should arouse curiosity, provide information, stress a benefit and include a strong offer.
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References to your business in newspapers, magazines and on the radio and TV can help raise your company’s profile and increase your credibility among the buying public. There are several simple strategies you can employ to grab the media’s attention.  
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Creating customers who will actively promote your business can be accomplished through some rather simple steps, such as educating them about the work involved in repairing their RV and showing respect for their unit by taking steps to protect it from dirt and grime.
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Turning regular customers into ones that will actively promote your business involves things such as active listening, following a self-check ritual, performing an attitude check and evaluating the company’s work surroundings.  
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Believe it or not, 100 percent service absorption is possible. It’s a matter of changing attitudes toward service and providing incentives to technicians.
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There is real profit to be found in doing thorough inspections on each customer’s RV and making recommendations for additional maintenance.  
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Such programs give customers a reason to say “yes” to additional service work and parts sales.

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