Airstream announced the appointment of Bryan Melton to the newly created role of chief operating officer (COO).
Melton assumed his new position effective Oct. 1. This strategic move reflects Airstream’s commitment to enhancing its organizational structure and driving operational alignment across key business functions, the company said. In the new COO role, Melton will oversee the following departments:
- Sales
- Human resources
- Supply chain
- Manufacturing
- Product development and engineering
- Quality, service & parts, lean and custom outfitters
“Bryan’s appointment marks a pivotal moment for Airstream,” said Bob Wheeler, president and CEO at Airstream. “His leadership and deep understanding of our business will help us build stronger connections across our operations and position us for long-term success. I’m confident that Bryan will bring the clarity, focus and energy needed to drive our mission forward.”
Also effective on Oct. 1, Airstream announced the promotion of Josh Fonner to the vice president of sales role, the position previously held by Melton. Fonner has served as Airstream’s Central Region sales director since 2019. Under his tenure, the region experienced nearly 10% growth, expanding its product mix and more than doubling its exclusive store count.
“Josh’s passion for the Airstream brand and his commitment to our dealer network have been evident in every aspect of his work,” said Melton. “He brings a deep understanding of our customers and a strategic mindset that will be invaluable as we continue to grow. I’m excited to partner with him in this next chapter.”
These leadership changes underscore Airstream’s focus on building a strong, agile organization ready to meet the evolving needs of its customers and dealer network. Under this new structure, Melton, as well as the chief marketing officer and VP of finance, will continue to report directly to Wheeler.
