A new relationship between the National Association of RV Parks & Campgrounds (ARVC) and The Association Partner which will expand its marketing reach to millions more campers each year while creating additional marketing opportunities for ARVC Members – both campgrounds and suppliers, according to ARVC.
Through the program, ARVC is leading a national campaign to target campers using GoCampingAmerica.com to find their next adventure – efforts that will ultimately lead to more reservations made by these campers at ARVC member campgrounds, RV parks/resorts and glamping businesses across the continent.
A campground’s listing on GoCampingAmerica.com is included in ARVC membership, but this program will allow campgrounds to expand on that reach considerably, giving them the ability to enhance their marketing by retargeting to the millions of campers who visit GoCampingAmerica.com.
“I truly believe this new program will definitely be a positive impact on our industry. It will help maximize awareness and engagement with campers and drive new business for our members,” said David Basler, ARVC vice president of membership and marketing. “Our members are always looking for new marketing tools and this program gives new options to both campgrounds and suppliers.”
For suppliers, retargeting can help reach decision-making owners, operators and managers looking for the next-best product or service. This unique relationship with The Association Partner will promote ARVC’s most important initiatives while creating opportunities to build strong relationships between top industry suppliers and ARVC’s more than 3,000 campground, RV park/resort and glamping business members. The Digital Retargeting Program will allow industry suppliers to effectively interact with these ARVC members, as well as with ARVC’s annual conference attendees.
“We are honored and eager to partner with ARVC,” said CEO of The Association Partner, Brian Donohoe. “Our country has a shared love for the great outdoors, and we’re excited to work to build lasting relationships with ARVC members and industry-leading suppliers!”
For more information on ARVC’s Digital Retargeting Program, please contact Case Aldridge, director of business development for The Association Partner, at case@theassociationpartner.com or via phone at 904-868-8360.
