Kampgrounds of America Inc. (KOA) announced the addition of the Shelby / Broad River KOA Holiday to its network of campgrounds, marking a significant milestone for the fast-growing destination in western North Carolina.
Since first opening the campground in 2022, owners George Selembo and Tyler Watts have quickly built a strong reputation for delivering a high-energy, amenity-rich camping experience designed to appeal to all types of campers. Now part of the KOA family of campgrounds, the Shelby / Broad River KOA Holiday is poised to reach a broader audience of travelers, while continuing to reflect the spirit and character of its local community, KOA said in a recent release.
Located in Mooresboro, North Carolina, near Shelby and the Broad River, the campground has quickly become known as a fun, family-friendly getaway with a personality all its own. With a growing lineup of activities, memorable on-site experiences and easy access to the charm of nearby small towns, the campground offers guests a unique way to experience this part of North Carolina, KOA said.
“We built this campground to be a place where all types of campers could come together, make memories and experience something truly special,” said George Selembo, co-owner of the Shelby / Broad River KOA Holiday. “Partnering with KOA allows us to bring national exposure to what we believe is one of the best little campgrounds in the Southeast, while continuing to invest in the guest experience and support the local community that has embraced us from day one.”
Campgrounds like the Shelby / Broad River KOA Holiday have a significant economic and cultural impact on local communities. According to KOA’s annual Camping and Outdoor Hospitality Report, campers injected $66 billion into local economies in 2025, with the average camper spending more than $200 daily while camping. Campers are looking to experience the history and culture of local regions, with 33% saying they are interested in visiting small towns, and another 38% draw to historic sites.
KOA Holiday campgrounds are ideal base camps for exploring the area or simply enjoying a fun-filled stay with plenty of activities, KOA said. Whether for a longer getaway or an overnight stop, KOA Holiday campgrounds offer amenities and services that make every stay memorable. Each KOA Holiday offers full-service RV Sites with a KOA Patio and Deluxe Cabins with full bathrooms.
The Shelby / Broad River KOA Holiday stands out for its wide range of amenities and activities, including 15 permanent hot tubs open year-round, portable hot tubs delivered directly to guest sites, a custom-built gem mine, regular Gaga ball tournaments, cannonball contests, golf cart parades and night swimming events during the summer. Seasonal programming adds to the appeal, from Camp-O-Ween celebrations in October to appearances by Knobby, the park’s Bigfoot personality, who delights guests with poolside photo ops and family fun throughout the year.
The Shelby / Broad River KOA Holiday is one of more than 500 open-to-the-public KOA campgrounds in the U.S. and Canada. Other brands in the KOA Family of Campgrounds include KOA Journeys, convenient locations after a long day on the road that feature long pull-thru RV Sites and easy after-hours check-in. KOA Resorts offer an abundance of staff-led activities, on-site dining, group meeting space and more.
Located at 120 Broad River Campground Rd. in Mooresboro, North Carolina, the Shelby / Broad River KOA Holiday is open year-round.
For more information, visit the campground’s website or call 828-338-9598. Reservations are also available by going online or using the KOA App.
