Kunes logoKunes Auto & RV Group announced the acquisition of Wisconsin RV World in DeForest, Wisconsin. The purchase of the state’s oldest towable dealer, which has been family-owned and operated since 1945, marks another significant expansion for Kunes in the RV sector, the company said in a release. The transaction was set to close on Dec. 1.
Following the acquisition, Kunes will merge its existing Kunes RV of Madison operations with the DeForest location and will operate under the name Kunes Wisconsin RV World. This strategic consolidation strengthens Kunes’ presence in the greater Madison market while preserving the legacy of Wisconsin RV World’s 80-year history.
“We are honored to continue the legacy that Wisconsin RV World has built over eight decades of family ownership,” said Ron Baker, chief operating officer of the RV division at Kunes Auto & RV Group. “Their commitment to customer service and family values perfectly aligns with our own mission and the initiatives we’ve launched to enhance the RV ownership experience.”
In keeping with Kunes’ commitment to maintaining strong community ties, all current Wisconsin RV World employees will be retained, ensuring continuity of service for existing customers while integrating Kunes’ innovative customer-centric programs.
“Bringing Wisconsin RV World into the Kunes family represents more than just a business acquisition,” said Baker. “It’s about preserving and building upon a legacy of excellence in the RV industry while introducing our advanced service programs and customer-first approach to more RV enthusiasts in Wisconsin.”
The DeForest location will implement Kunes’ comprehensive RV programs, including the recently launched Camp Critical Program, which features “No Drop” Express RV Service, proactive warranty repairs and QR code systems for RV operation guidance.
