Standard Motor Products (SMP) introduced Pollak‘s new line of trailer connectors, adapters and accessories, specifically designed for towing with light-duty and medium-duty trucks and SUVs.
The Pollak Trailer Connector program is made up of five different product lines, each with a specific purpose, the company said in a release. The Pollak Pro line includes more than 40 connectors, adapters, extensions and accessories, each designed to resist corrosion. Pollak Quick Connexion connectors and adapters feature ergonomic designs that make connecting and disconnecting easy. The ProSecure LED line of connectors, adapters and accessories feature LED lights, and ProSecure Light connectors and adapters glow to confirm a secure connection. Pollak Pro Flex adapters plug directly into the OEM wiring system and feature a flexible design that allows users to switch between trailers with different connectors.
To assist distribution partners in marketing and selling these new products, Pollak has created new consumer-friendly packaging to be displayed in store fronts, the company said, including marketing materials such as suggested planograms for distributors, brochures, an advertising program, headercards for retail locations and an all-new website.
“We’re pleased to introduce this new line of trailer connectors, adapters and accessories,” said John Herc, VP of product and marketing for SMP. “This is a growing market with applications for both commercial and recreational use, and we look forward to helping our distribution partners grow their business with this offering.”
