Roadmaster recently released a new, web-based interactive sales tool called FitMaster.
“FitMaster is a visual representation of all the towing components for any vehicle, in one easy-to-print form, along with the part numbers,” said Keri Sprenger, Roadmaster’s project lead for FitMaster. “FitMaster also has vehicle-specific installation information like the color of the brake switch wire, whether fuses have to be pulled for towing and which lighting kits can be used. And quite a bit of other information.”
“Nobody wants to tell a customer they have to wait an extra two or three days because a part they didn’t know about has to be drop shipped in,” said David Robinson, Roadmaster’s director of marketing. “FitMaster eliminates that conversation. With FitMaster, you have a comprehensive list of what your customer needs to tow, right from the get-go.”
FitMaster is under the “Vehicle-Specific Info” tab at www.roadmasterinc.com.
