Yogi Bear’s Jellystone Park Camp-Resorts, with more than 75 locations in the U.S. and Canada, said it is entering the 2023 season after setting another all-time revenue record in 2022. For the 16th consecutive year, the Jellystone Park brand increased its annual revenues, boosted by an increase in both same-park sales and new locations.
Jellystone Park Camp-Resorts are campgrounds known for its family-friendly attractions such as pools, water slides, mini golf, wagon rides, foam parties, and up-close fun with the Yogi Bear characters.
Last year, total revenues grew by 12.2% with same-park sales up 2.7%. Over the last two years, revenues at the average Jellystone Park location have grown by 55%, with average park sales now topping $3 million.
“At the time, 2021 was by far the brand’s biggest year ever,” said Rob Schutter, president of franchisor Camp Jellystone. “Continuing to grow same-park sales in 2022, especially during such a challenging environment, was a major accomplishment. Last year’s revenue achievement was the direct result of our franchisees’ hard work and their commitment to delivering families unforgettable vacation experiences.”
Schutter noted that ancillary revenues again contributed significantly to franchisees’ top lines. Golf cart rentals, retail store purchases, paid activities, and paid character experiences were up 18% over 2021. Cabin and glamping rental revenues grew 6% while RV site revenues increased 10%.
Last year, a total of nine new Jellystone Park locations opened in eight states and the brand’s first location in Utah is slated to open this summer.
