Global tire manufacturer Kenda has refreshed its brand image and logo to showcase its new vision, reflected in the tagline “Designed for Your Journey.” The company said the new logo incorporates three design elements that represent quality assurance, a strong foundation and the road ahead: a check mark shape on the top that represents quality assurance and safety; an inverted V shape on the bottom that symbolizes a strong foundation; and a diagonal line in the middle that represents the road ahead.
The new logo is part of Kenda’s brand refresh strategy, which aims to communicate its core values of honesty, quality, service and innovation. Kenda said it believes that dreams are what drive people forward, and that its products are the perfect companions for every journey, no matter where the path may take them.
“At Kenda, we are passionate about helping our customers reach their destinations safely and reliably,” said Jimmy Yang, chairman and president of Kenda. “We design our products to be durable, performance oriented and value driven. We are constantly exploring possibilities and finding new ways to innovate and improve our efficiency and capabilities. Our new brand image and logo reflect our vision of Designed for Your Journey, and our commitment to being a world-class brand.”
Kenda started with bicycle tires in 1962 and today makes them for a wide variety of vehicular applications.
