Business Management
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Customer Loyalty, the Most Important Metric, Pt. 1
Editor’s Note: This is Part One of a two-part column. Business is besieged with metrics. Return on investment, website visits,…
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What You Can Learn from Your ELR, Pt. 2
Editor’s Note: This is Part Two of a two-part column by Don Reed that appeared in the March 2019 issue…
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RV News
Ex-Jayco Employee Talks Layoffs
The end of the work week is bringing about a new task for Uriel Moreno in Elkhart, Ind. This story…
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RV News
Applications Available for Tim DeWitt Scholarship
The Tim DeWitt Harvest Education Foundation is now accepting scholarship applications for the 2019 to 2020 academic year. Applications are…
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5 Methods to Establish an Advertising Budget
For more than 50 years, businesses of all sizes have assigned an advertising/marketing budget to promote their services and products.…
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What You Can Learn from Your ELR, Part One
Editor’s Note: This is Part One of a two-part column by Don Reed that appeared in the March 2019 issue…
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How to Craft an Internal Memo
Ideally each department would work together for common dealership goals. But conflict arises when we are trying to do our…
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RV News
American Cruising RV to Open New Dealership
American Cruising RV has announced that it will build a state-of-the-art RV sales, service, parts and rental dealership in central…
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RV News
TA Associates Invests in ARI Network
ARI Network Services, a provider of software and marketing solutions to dealers, equipment manufacturers and distributors, has received a strategic…
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Online Boot Camp Available for RV Service Advisors
The Mar-Kee Group has released a new RV-specific service advisor sales training program called the “RV Professional Service Advisor 90-Day…
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