Running the Business
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Features
RECTifying Your Operations, Part 1
Repair event cycle time (RECT) is a popular topic of interest within the RV industry. Recent articles in RV PRO…
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Employee Pay-for-Performance Plans That Get Results
Skilled workers are hard to find — and keep. Little wonder employers are taking a fresh look at so-called “pay-for-performance”…
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Turn Sold Customers Into Repeat Fans of Your Brand With CRM Automation
A lot of people can go through your dealership on any given day, both online and at your brick-and-mortar. When…
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Converting Cash Deals by Overcoming Cash Buyers’ Financing Objections
In RV dealerships, the finance department guides customers through purchasing and offers various financing options to suit their needs. However,…
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Adjust Presentations To Fit Your Customer’s ‘Type’
As I talk to some of the best RV salespeople in RV dealerships across the country, I find one common…
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SMI: Some Minimizing Ideas
In the May issue of RV PRO, I invited you to tune in to this June issue’s column for methods…
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Unlocking the Power of Organizational Culture
Dealing with troubling workplace environments can be difficult. It’s not always clear what the deeper issue is, and the friction…
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SMI: Are You Exceeding Your Towing Capacity?
For those unfamiliar with the term SMI, it stands for “slow-moving inventory,” a phrase that I developed many years ago…
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How to Actively Listen to Your Customers
If you were to ask customers what their number one complaint is when working with a salesperson, what do you…
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Features
Is Your Dealership a Drive-By?
I live about 20 minutes south of downtown Portland, Oregon. Within 25 minutes in all directions are about 25 RV…
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