Alliance RV announced it will be front and center at the Big Ten Football Championship Game in Indianapolis this weekend. In partnership with Go RVing’s experimental event series, Alliance RV has been selected to showcase its flagship brand, the Paradigm, to thousands of football fans at Lucas Oil Stadium.
The Alliance team will be displaying the Paradigm 388SP, a unit recently chosen to represent the cutting edge of the industry. Recognized as one of the most innovative floorplans on the market, the 388SP exemplifies the luxury, residential flow and “customer-obsessed” design that Alliance RV is known for, the company said.
This activation is part of a strategic initiative by Go RVing to bring the RV lifestyle to high-energy, nontraditional venues. By placing the Paradigm 388SP at the heart of the tailgating action, Alliance RV aims to connect with sports fans and introduce them to the freedom of the RV lifestyle.
“We are thrilled to have our flagship brand and this award-winning floorplan chosen for such a high-profile event,” said Joe Mehl, vice president of marketing. “The Big Ten Championship brings an incredible energy to Indianapolis, and it is the perfect backdrop to demonstrate how the Paradigm 388SP elevates the travel and tailgating experience.”
Event Details & Location Fans and attendees are invited to stop by, tour the unit and meet the team. Alliance RV factory representatives will be onsite to answer questions and walk visitors through the unique features of the 388SP.
- Location: 345 W McCarty St, Indianapolis, IN 46225 (Parking lot in front of Lucas Oil Stadium)
- Date: Saturday, Dec. 6
- Hours: 9 AM to 7 PM
