Go RVing is expanding its marketing reach in 2026 with the launch of a new influencer program featuring more than two dozen creators across outdoor adventure, family travel and the fast-growing 50-plus “golden explorers” market.
The initiative is designed to introduce RV travel to new audiences by meeting consumers where they already seek inspiration — on social media, YouTube, blogs and podcasts. Through authentic storytelling, influencers will showcase real-world RV experiences while reinforcing key industry messages, including Go RVing’s 2026 “RV-2-50” initiative, the appeal of pet-friendly travel and the overall affordability of RV vacations, Go RVing said.
Three influencer trips have already been completed or are underway, with the rest occurring throughout 2026, collectively reaching more than one million consumers:
- Nick Hearn and Madison Hearn (@thecapturingcouple) highlighted pet-friendly RV travel and outdoor recreation along Florida’s coast. See their first collaboration post.
- John Sorsby (@jsorsby) completed a solo Route 66 RV road trip, towing a small travel trailer, where he visited four states in four days.
- Alyssa Griffin and Cullen Griffin (@griffandalyssa) are showcasing family-friendly RV travel across Florida state parks.
Influencer storytelling plays an important role in industry growth, Go RVing said. By demystifying the RV experience and highlighting its flexibility and accessibility, Go RVing’s 2026 Influencer Program helps ensure the next generation of consumers sees RVing as a travel option that fits their lifestyle.
