Beyond the Website: The Connected Showroom

Today’s dealership website is more than a digital brochure. It’s the connected showroom where shoppers, AI, and inventory come together to create better customer experiences and capture valuable first-party data. Learn how dealership websites are evolving for the age of AI, why inventory readiness and website architecture have become critical, and how the connected showroom creates the foundation for customer intelligence. You’ll also discover why connected systems outperform disconnected tools, and how the showroom sets the stage for everything that happens next.

By the end of this webinar, attendees will understand:

• Why today’s dealership website is more than “just a website.”
• How AI is changing search, discovery, and the digital shopping experience.
• Why inventory readiness, website architecture, and structured data have become essential.
• How speed, clarity, and user experience influence both shoppers and AI.
• How the connected showroom captures valuable first-party data.
• Why the connected showroom is the front door to a connected retail ecosystem — and where every customer journey begins.

Speakers

Rich DeLancey
Co-Founder & Chief Innovation Officer, Coast Technology

Rich DeLancey is co-founder and chief innovation officer at Coast Technology and the visionary behind the STEALTH platform for RV, marine, and powersports dealers. A digital marketer at his core, Rich was working on de-anonymizing website traffic, turning ghost shoppers into named buyers, long before the rest of the industry caught on. That early conviction became the foundation of Coast: the belief that a dealer’s website, customer data, advertising, and marketing were never meant to live in separate boxes. He is relentless about attribution, connecting every touch back to a real outcome, because he believes dealers deserve to know exactly what their marketing produced.

A familiar face at industry events and an active voice in dealer technology, Rich is known for challenging conventional thinking and helping dealers prepare for what’s next. He brings a practical perspective on how AI, connected systems, and first-party data are reshaping digital retail, and what dealers should be doing today to stay ahead.

Samar Hatem
VP of Product, Coast Technology

Samar Hatem is vp of product at Coast Technology, where she leads product strategy and product marketing across the STEALTH platform. She and Coast co-founder Rich DeLancey have worked together for more than a decade, dating back to their time at Level 5, giving them a long history of building technology and digital marketing solutions for RV dealerships.

With more than 20 years of experience spanning RV, marine, powersports, and automotive, Samar works closely with dealers and cross-functional teams across product, engineering, marketing, sales, and support to translate real-world challenges into product innovation that improves both the dealer and customer experience. Her background spans user experience, creative and website strategy, inventory intelligence, customer data, and connected marketing, giving her a unique perspective on how every part of the digital customer journey fits together.

Thursday, October 22, 2026
1:00 PM Central Daylight Time