A “lifetime” warranty suggests the supplier will be there when a problem occurs. RV Designer (RVD) takes this responsibility to the next level with its promise of unconditional support. In the top left corner of each product is a red triangle stating, “Lifetime Commitment”.
RVD President John Tinghitella said, “Consumer purchases occur in stages. Retail science is clear — a consumer is 50% to a purchase once they grab a product off the shelf. Once there we show and describe as accurately as possible. The last hurdle to clear is reinforcing commitment. Our Lifetime Commitment completes the process.”
While decisions are being made, RVD utilizes a “Less is More” philosophy, the company said.
“Rather than lengthy, legalistic warranty language, we keep it simple: If a product fails to deliver the expected performance, it is replaced.”
RVD believes that commitment should be clear before the purchase, not just after a problem occurs. The red triangle serves as a simple, visible reminder that we stand behind our products and are committed to the consumer’s satisfaction.
For RV Designer, the Lifetime Commitment is more than a statement on a package. It is a promise that extends beyond the point of sale, reinforcing the value of the purchase and the company’s commitment to the people who use our products.
