Mark Koep will be presenting at the 2018 NFRA Conference to leaders of the outdoor industry discussing the importance of engaging visitors in a digital world. Koep will educate the audience on how to grab attention and engage an audience of visitors who live in the digital space. The annual conference held Oct. 22-24 is attended by leaders focused on offering quality outdoor recreation opportunities to the public on federal lands and waters across the U.S.
“It is important to understand how to best reach and engage modern travelers in a digital world,” said Mark Koep, founder and CEO of CampgroundViews.com. “It is an honor to help guide the discussion on best practices for getting more people outdoors via digital media channels.”
CampgroundViews.com helps people tour outdoor destinations before travelling there.
“The biggest hurdle any destination needs to overcome is uncertainty,” said Koep. “There are a number of exciting techniques that circumvent the normal process and get guests to engage with and book their trips; I will share a number of these in this presentation.”
