Features
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Celebrating Industry Veterans: RV PRO’s 2025 RVeterans Honorees
Sometimes having too much of a good thing isn’t a good thing — we editors at RV PRO learned this…
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Empowering Future Leaders: How Passion & Integrity Break Barriers
The phrase “breaking the glass ceiling” is woven into the fabric of workplace conversation. As defined by Merriam-Webster, the glass…
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RV Dealer’s Guide to Electrical Safety: Products & Hazard Prevention
When it comes to modern RV travel, electrical safety isn’t just a luxury — it’s a necessity. Whether your customers…
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3 Things People Get Wrong About RV Power Solutions
While much of our daily lives are centered around technology, we don’t often give much thought to the energy that…
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Alliance RV Prioritizes Values-Driven Leadership & a Strong Employee-Centered Culture
Flash back to 2019 — just as Alliance Recreational Vehicles was beginning its journey as a new RV manufacturer in…
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Lancaster Log Cabins’ Rustic Park Models for Campgrounds & Resorts
When Dan Smucker founded Lancaster Log Cabins in 2016, he had a simple vision: craft high-quality log cabins on wheels…
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Silwy Launches Magnetic Products in the US
When someone is described as “magnetic,” that means the person is seen as alluring, captivating or charismatic. The same could…
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How Lippert Is Building Strong Leaders From Within
At Lippert, leadership comes from the inside out. “We believe that if you’re stronger on the inside, it really impacts…
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Hartville RV Center – Ohio’s Premier Family-Owned RV Dealership
“No hassle, no pressure and the golden rule.” This is the original philosophy that Jeff and Bob Pastore’s parents started…
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RV Consumer Search Trends: Midyear Review of Buyers’ Interests
RV Trader presents data to help dealerships understand what customers are looking for during online searches to help them make…
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How RV Dealerships Can Meet Modern Buyer Expectations
Shopping for an RV can be exciting and fun, but also stressful to customers, as they weigh the plusses and…
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Newmar Unveils 2025 Lineup & Innovations at Annual Dealer Meeting
RV PRO spoke with Newmar’s Matt Ellinger, vice president of sales, on the company’s 2025 Dealer Meeting and how it…
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How Great Outdoor Cottages Is Redefining Park Model Living
The desire for simplification is a chief motivator in the park model business. Just ask Matt Kraeuter, CEO of Great…
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How Suppliers, Customers & Staff Can Shape Your RV Parts Strategy
For this month’s column, I believe it is worth looking at your parts and accessories operations from the standpoint of…
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Built to Last: Expert Insights on RV Exterior & Construction Trends
Be it wood, aluminum, fiberglass or a composite, what makes up an RV’s construction and exterior matters to buyers. RV…
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Class Bs Spark Interest in Single-Fuel Solutions
It’s safe to say that the RV industry experienced a surge in interest five years ago. RV ownership increased during…
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Powering the Future: Insight on RV Energy Solutions
To explore the current state of RV power solutions and what’s to come in the future, RV PRO asked industry…
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Jayco’s Jay Feather Offers Safety, Storage & Style
Mark Lawson, director of product development for Jayco’s Jay Feather line, takes a calculated approach in planning new models for…
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Suicide Prevention as a Workplace Health & Safety Priority
Editor’s Note: This piece is authored by Frank King, a suicide prevention speaker, writer for The Tonight Show for 20…
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From Frustrated Buyers to RV Trailblazers
When Gina and Joe Starett couldn’t find the RV buying experience they wanted, they built it themselves. Mountaineer RV &…
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Meeting the Needs of Full-Time RVers
As RV living continues to rise in popularity, manufacturers are competing to capture the attention of this growing customer base.…
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Inside RVWA’s New Foundation: Empowering Women in the RV Industry Through Education & Mentorship
The RV Women’s Alliance (RVWA) has consistently championed the advancement of women within the recreational vehicle industry. This year marks…
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Behind the Scenes: Lead Response Challenges Impacting Customers
Customer complaints aren’t just frustrations — they’re opportunities. This exclusive ebook gathers unfiltered feedback from top dealers to uncover customers’…
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How Bowling RV Builds Dealership Success
While known around town as Bowling RV, this dealership’s full name is actually Bowling Motors and RV Sales Inc., a…
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Tariffs & Trade Wars: How Dealerships Can Gain Some Control
With daily news of new international tariffs and trade war counter-moves, many dealers feel powerless, observing from the sidelines. Politics…
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How To Tackle Sustainability on a Shoestring Budget
Demonstrating your company’s sustainability efforts is becoming a business imperative. Whether you’re navigating the complex regulatory landscape or sensing a…
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Making the Most of Your Parts & Accessories Department
Keeping an eye out for new products in the market that are sure to sell in your parts and accessories…
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Early 2025 Search Trends Shows Consumer Interest in Travel Trailers
RV Trader presents data to help dealerships understand what customers are looking for during online searches to help them make…
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2025’s Women in Business Honorees
Women — nearly 79 million of them — make up 47% of the U.S. workforce, according to data from the…
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Hitching a Ride: Expert Insight on Towing & Hitches
To get some insight on towing and hitches, RV PRO spoke with Alex Walker, director of sales at Blue Ox…
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Mastering the Art of RV Towing: A Guide for Technicians
Towing an RV is more than just hitching up and hitting the road. It’s a complex interplay of weights, equipment…
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How Managers Can Solve Conflict Between Employees
“Sort it out on your own” is no longer an option for businesses when employees are in conflict. Management goals…
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It Can Be Easy Being Green
Leave No Trace is a concept many campers and hikers are familiar with. KOA Campgrounds are taking it to another…
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RV PRO Roundup: Our Power, Our Planet
2025 marks the 55th anniversary of celebrating Earth Day, a global event paying homage to the planet we call home…
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Cultivating a Growth Mindset: Strategies To Drive Workplace Performance
In today’s rapidly changing business environment, fostering a culture of innovation is a must. Creating such an environment requires attention…
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Different by Design
When it comes to RV owners, one thing’s for sure: They consistently seek motorhomes that offer state-of-the-art design, functionality and…
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How Lippert Keeps Tabs on Its Environmental Impact
“Business as a Force for Good.” This motto has been embraced by Lippert across the globe and is especially meaningful…
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Avoid Issues by Paying Attention to the Natural Order
There’s a natural order to the universe. For example, we don’t float off the earth because of gravity. There will…
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How To Increase RV Retail Sales With Smart Product Displays
Every day you have likely experienced newbie RVers coming into your dealership. Some people know what they want and need,…
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Grand Star’s Road to Stardom
Newmar’s Grand Star Class Super C, which has drawn rave reviews since its premiere last fall, fills a void in…
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Consumer Trends in RV Customization: How Dealerships Can Stay Ahead
Today’s RV buyers aren’t just looking for a vehicle — they want a home on wheels that matches their lifestyle.…
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Sustainability of Parts & Accessories Inventories
Sustainability is the special theme for March’s issue of RV PRO, so I have dedicated my column to assist you…
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A Dealer’s New Dawn: Midway RV Center
From the Apollo 11 moon landing and the Woodstock music festival to the first message sent over the primeval internet,…
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How Consumers Are Searching for Class Cs
RV Trader presents data to help dealerships understand what customers are looking for during online searches to help them make…
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Best Practices for Preventing Internal Fraud
“My employee would never steal from me! He/She has been a loyal employee for 10 years and is like part…
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Emerging RV Kitchen Appliance Trends: Efficiency, Style & Multifunctionality
Some say the kitchen is the heart of a home — and the appliances within it keep things running smoothly.…
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How Consumers Are Searching for Travel Trailers
RV Trader presents data to help dealerships understand what customers are looking for during online searches to help them make…
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Navigating the Road of RV Insurance: Protecting Your Customers’ Home on Wheels
Large-scale weather events around the country are a stark reminder of the power of nature, as well as protecting what…
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Beat the Heat: A Comprehensive Guide for RV AC Installation & Maintenance
When summer travel kicks into high gear, staying cool on the road becomes a necessity. That’s where the right RV…
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Be Prepared With This Data Breach Response Plan
As a business owner/dealer, you have an obligation to protect customers’ personal information. This is called personally identifiable information (PII)…
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RV PRO Roundup: Employee Appreciation & Boosting Company Culture
Employee Appreciation Day, established in 1995, is celebrated annually on the first Friday in March (in 2025, it fell on…
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Creating a Successful RV Show Brand Presence
RV shows offer a unique opportunity to connect intimately with future buyers and customers who are ready to purchase. While…
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Oliver Travel Trailers’ Ollie Effect: Durable Fiberglass Campers Built for Adventure
If an RV’s owners bestow it with a nickname, it’s probably a good sign. That’s true with Oliver Travel Trailers,…
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How To Go From CRM to DMS
In today’s RV world, managing just customer relationships isn’t enough; your dealership needs a system that brings everything together, making…
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RV PRO Roundup: Women in the RV Industry
Every March 8, International Women’s Day is celebrated worldwide, and in the United States, the entire month of March, Women’s…
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Win Over the Customer First
There is one scenario at RV dealerships that might be at the heart of losing more deals than any I…
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Topper’s RVs Reaches for the Top
There’s one word on Larry Troutt III’s mind for his position as the newly elected board chair of the RV…
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Dreamhaven RV Brings Australian Off-Road Design Stateside
From “My Country” by Dorothea Mackellar I love a sunburnt country A land of sweeping plains Of ragged mountain ranges…
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The 5 Steps of Finances
This month’s column focuses on the financial aspects of managing your parts and accessories operations. So that we are on…
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Clear2O Delivers Home-Quality Water for RV Life
It all started with the purchase of a family RV. Well, not all of it. When Keith and Barbara Bernard,…
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DMS: The Missing Piece for Your RV Dealership
Across the nation, RV dealers are adopting a dealer management system (DMS) to streamline operations and drive greater productivity across…
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How To Handle Customer Rejection
One of the things new salespeople tend to underestimate and experienced salespeople constantly struggle with is being able to manage…
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The Swiss Army Knife of RVs
Entering the THOR display at Open House in Elkhart, Indiana, this past September, guests were immediately greeted with a view…
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RV PRO Roundup: Most-Read Dealer Profiles of 2024
RV dealers are at the heart of the RV industry, with many dealerships being family-owned and -operated enterprises going back…
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A Go-To for RV Waste Management
Managing waste and controlling odors is an essential part of RV ownership, and finding the right product can make all…
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ROOST43’s Maximum Impact
From the moment the public got its first glimpse of the ROOST43, it has drawn a series of “wows.” The…
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The Road to Fixed Absorption
Prepared by Integrated Dealer Systems (IDS), this roadmap shows how RV dealerships can use fixed absorption to reduce costs and…
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How Consumers Are Searching for Fifth Wheels
RV Trader presents data to help dealerships understand what customers are looking for during online searches to help them make…
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Grab These Cycle Count Bargains
This month’s special theme is centered on the two-for-one concept, so I have decided to piggyback on that theme for…
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How Mountaineer RV Turned a Family Passion Into a Leading Dealership
With 1,500 campsites, 27 state parks and 12 million acres of forest land, West Virginia is a camper’s idea of…
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The Habit Hack: The Power of Clarity at Work
Imagine a team starting a project with energy and optimism. Ideas are flying, everyone’s ready to contribute and the excitement…
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How Consumers Are Searching for Class As
RV Trader presents data to help dealerships understand what customers are looking for during online searches to help them make…
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Around the Campfire: Hitching Horror Stories
While thoughts of love and romance abound as we head into February, RV PRO wants to know your thoughts on…
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Audio Experts Sound Off
Is there anything better than listening to your favorite album, podcast or audiobook while on the road? As with the…
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Protect Your RV Dealership From Identity Fraud
Protect Your RV Dealership From Identity Fraud Identity fraud is a growing threat in the U.S., with over 2.6 million…
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Effectively Managing Downtime in Sales
Unfortunately, there are many things a salesperson cannot control when they go to work each day. They have no control…
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Family-Focused Luxury
Fleetwood’s luxury Class A diesel Palisade motorhome, new for the 2025 model year, made its official debut at Pennsylvania’s Hershey…
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A One-of-a-Kind Class A
The small town of Red Bay, Alabama, seems unassuming as you approach it from state Route 19 North. With a…
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POPs That POP!
What do people remember when they think of your dealership? Service is always No. 1, whether it’s exceptionally good or,…
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A Welcome Economic Rebound
Clearing skies with a chance of showers. Retailers can look forward to a gradually improving operating environment in 2025, thanks…
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Elements of Style
What’s inside counts. Interior design affects the functionality of a space in addition to the overall comfort and aesthetics. RVers,…
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Costs of Doing Business in 2025
The state of the industry is the primary theme of this month’s issue of RV PRO. Like most other industries,…
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Around the Campfire: New Year’s Resolutions
Love them or hate them, it’s the time of year for New Year’s resolutions. According to the Pew Research Center,…
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Industry Professionals’ Predictions for 2025
If we have learned anything since 2020, it’s probably to be flexible with what you have planned. In fact, the…
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Refreshing RV Interiors
Beginning with a small warehouse space in Elkhart, Indiana, Panel Solutions, a manufacturer of products for the RV and other…
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A Whole New Level
Leveling an RV properly helps ensure customers have the best experience and get the most out of their RV. RV…
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The Habit Hack: Rewire Your Brain for Better Customer Service
Companies invest millions of dollars in training each year. Yet even after extensive education and successful performance in a classroom…
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Community: Making Dignity the Norm
A recent partnership with the RV Women’s Alliance (RVWA) connected RV PRO with Rachael Heger, national director of affiliate outreach…
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Keeping Tabs on Fast-Moving Inventory Items
The primary theme of last month’s issue of RV PRO was the recognition of RV industry professionals who qualify as…
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Editor’s Picks: 2025’s Best New Models
With all the impressive offerings at Open House this year, the RV PRO team had a hard time narrowing down…
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Using Listening To Increase Presence & Evolve Your Leadership
Being present in today’s world is more difficult than it has ever been before. Everyone is constantly bombarded by emails,…
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Reading Your Customers’ Body Language Cues
In these slow economic times for the RV business, salespeople are under constant pressure to find a competitive edge against…
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Fire It Up
There’s something about a cozy, well-lit fireplace gracing a space. Regardless of the season or the geographic location of an…
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Streamline End-of-Year Inventory Needs With a DMS
The end of the year often brings a season of slower RV sales, opening the perfect opportunity for dealerships to…
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Leveraging Social Media Marketing To Connect With Your Ideal Customer
Are you looking for new ideas to connect with your ideal customer and grow an audience of brand fans? Social…
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40 Under 40 2024: Slideshow
RV PRO’s fifth annual 40 Under 40 awards ceremony was held Tuesday, Nov. 12, during the RV Dealers Association (RVDA)…
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A Modern Squire’s Tale
Reaching back into its history, longtime truck camper specialist Lance Camper Manufacturing is resurrecting one of its venerable brands, Squire,…
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It’s Not Too Late To Fa La La
I got my start in visual merchandising working for large department stores. We would start planning for the holiday season…
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North Dakota Dealership Focuses on Family
Corral Sales RV in Mandan, North Dakota, has an origin story much like other businesses in the RV industry. “It…
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Why Dealerships Should Use a DMS
A dealership management system (DMS) can assist your dealership in a variety of ways, from sales and financing to parts…
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