Aliner is seeing record quotes as a direct result of its summer targeted digital advertising program designed to help drive qualified leads directly to its dealer network across North America, according to a release.
The initiative represents a significant investment in dealer success, with customized advertising campaigns tailored to the unique market of each participating dealership. By leveraging advanced audience targeting, geographic marketing and engaging creative content, Aliner will help connect outdoor enthusiasts with their local Aliner dealer.
“Our dealers are the backbone of the Aliner brand,” said Brett Randall, president and CEO of Aliner. “This new advertising initiative reflects our commitment to supporting their growth by putting more potential customers in front of their businesses. We succeed when our dealers succeed.”
The campaigns feature Aliner’s signature advantages, including lightweight towing, rapid setup, garage-friendly storage and American craftsmanship. Each campaign is optimized to reach consumers actively researching camping, RVing, weekend travel, and outdoor recreation within each dealer’s local market. The program also provides dealers with professionally developed marketing assets and coordinated messaging, ensuring a consistent brand experience while allowing campaigns to be tailored to local audiences.
“Our goal is simple,” said Jana Randall, chief marketing officer at Aliner. “We want every dealer to have access to high quality digital marketing that generates awareness, increases showroom traffic, and ultimately helps sell more campers. By combining national brand strength with localized advertising, we’re creating a powerful advantage for our dealer partners.”
The targeted advertising program rolled out in phases across Aliner’s dealer network starting in June, with the digital marketing initiatives planned throughout September to further strengthen dealer support and customer engagement.
For more information about becoming an A-liner dealer or to locate an authorized dealer, visit www.aliner.com/contact.
