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RV Retailer Adds First Store in Utah

RV Retailer has announced the acquisition of Sierra RV, based in the Salt Lake City market. Sierra RV will be the company’s first location in the state of Utah and its 10th state of operation.

“We are excited to enter Utah and expand in the Western United States with the acquisition of Sierra RV,” said Jon Ferrando, CEO and president of RV Retailer. “Sierra RV is in the highly attractive Salt Lake City market which is the fourth largest U.S. (basic trading area) for RV registrations this year. The Utah market has four times the average RVs owned per capita in the U.S. with excellent growth prospects for the future.”

Ferrando added, “We will operate from a flagship 90,000-square-foot RV dealership facility on 26 acres with a large sales showroom and retail parts and accessories store, along with an impressive 32-bay state-of-the art service facility. The store will be part of the Western region of RV Retailer stores under the leadership of Jim Humble, president of the Western Region.”

Added Humble, “We see excellent growth potential from this location across all aspects of the business and look forward to adding new RV product lines as we build on the strong foundation set by the Jensen family from this great facility and location. I look forward to working with Jared Jensen, who will continue to serve as GM of the store, and welcoming the 80-plus associates of Sierra RV to the RV Retailer family of stores.”

John Rizzo, RV Retailer’s executive vice president and chief financial officer, added, “The acquisition is expected to close on Dec. 11. This store will be an excellent addition to the RV Retailer family of stores as our 36th location and 11th store added in 2020. We are proud to finish 2020 strong with tremendous growth accomplished in our less than three-year history as a company.”

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