Best-selling author and executive adviser Curt Steinhorst will deliver the keynote address during the Tuesday general session of the 2026 RV Dealers Convention/Expo on Nov. 10 at Paris Las Vegas.
Attendees will gain insight into how shifting customer expectations and behaviors are redefining engagement, along with practical, counterintuitive communication techniques designed to surprise and resonate with modern consumers. Steinhorst will also share strategies for leveraging shortened attention spans to deliver more impactful messaging and drive stronger customer relationships.
Steinhorst is a leading expert on attention, communication and leadership in the modern workplace. He advises organizations on how to adapt to the realities of constant distraction and helps leaders and teams communicate more effectively in a rapidly changing environment.
The annual convention, set for Nov. 9-13, is sponsored by RVDA of the U.S., RVDA of Canada, and the Mike Molino RV Learning Center. Visit www.rvdaexpo.com for updates and more information.
During his keynote presentation, “Can I Have Your Attention? Reach the Distracted Customer,” Steinhorst will explore how today’s increasingly distracted buyers are reshaping the way dealerships must approach sales, marketing, and messaging. As attention becomes the driving force behind customer decision-making, he will outline how businesses can adapt their communication strategies to break through the noise and connect more effectively.
