UFP Factory Built, a division of UFP Industries, has announced the launch of BRAWN TALK, a new industry education platform designed to advance understanding of structural and core components across a wide range of applications.
BRAWN TALK delivers expert-led articles and videos that explore the decisions directly impacting structural performance, durability and long-term customer experience, UFP Factory Built said. The platform focuses on practical, real-world topics, breaking down commonly debated materials, finishes, maintenance tips and approaches to clarify how different choices perform in actual use.
Initial content on BRAWN TALK includes topics such as:
- Plywood vs. OSB vs. Engineered Structural Panels (ESP)
- Paint vs. stain considerations for structural panels
- Translucent vs. traditional roofing systems
“From past experience, I’ve seen that when education is rooted in real-world application, it helps elevate understanding across the entire industry,” said MC Chandrani, brand director at UFP Factory Built and BRAWN. “By focusing on education and real-world application, we aim to make complex structural decisions easier to understand for manufacturers, channel partners and end users alike.”
BRAWN TALK content is available for reference, reproduction and editorial use. UFP Factory Built said it welcomes the opportunity to collaborate on features, contributed content or topic ideas that would be valuable to your audience.
Visit BRAWN TALK – BRAWN by UFP Factory Built to explore the content. Please email [email protected] with feedback, questions or interest in covering upcoming topics.
