Rollick, makers of customer engagement software that targets the RV, marine and powersports industries, has teamed up with RV manufacturer Winnebago to launch what the two companies are calling an innovative and modern shopping experience on Winnebago.com. The brand has integrated Rollick’s inventory and digital retailing (RollickDR) technology solution set into its website to better engage consumers shopping for an RV.
“We are excited to harness the power of the web to increase the quantity and quality of the leads generated from our website to Winnebago dealers,” said Kim Weckert, Winnebago Industries director of digital customer engagement. “The ability to connect customers further down the funnel with a dealer near them that has the RV they want to buy is going to be game-changing.”
The companies said the new website provides consumers with the ability to shop online for available Winnebago inventory in their area. Once a unit has been selected, the digital retailing component provides consumers with the opportunity to take the next step in their buying journey. Shoppers can request a quote, schedule an in-person appointment, and estimate the value of their trade-in. Additional shopping tools will be added in the coming months.
“Winnebago is taking a leadership position in the recreation industry both with its thoughtfully designed (user interface) and as the first RV OEM to take a groundbreaking step into the world of online retailing,” said Bernie Brenner, co-founder and CEO of Rollick. “This was our vision when we founded Rollick and we’re thrilled to partner with this forward-thinking, well-respected brand that’s synonymous with the entire RV category.”
According to Winnebago’s market research, RV prospects show a clear preference for engaging online for more of the shopping process. In addition, Rollick found that leads originating through RollickDR had up to 50% better close rates compared to standard web form leads.
“It’s very helpful that Winnebago is collecting trade-in data from leads to help us identify our most highly valued prospects,” said Neal Joplin, sales Manager at Broadmoor RV Superstore. “I anticipate that we’ll have the opportunity to focus more energy on converting the most qualified customers that are ready to buy.”
