Running the Business
-
Features
Converting Cash Deals by Overcoming Cash Buyers’ Financing Objections
In RV dealerships, the finance department guides customers through purchasing and offers various financing options to suit their needs. However,…
Read More » -
Features
Adjust Presentations To Fit Your Customer’s ‘Type’
As I talk to some of the best RV salespeople in RV dealerships across the country, I find one common…
Read More » -
Features
SMI: Some Minimizing Ideas
In the May issue of RV PRO, I invited you to tune in to this June issue’s column for methods…
Read More » -
Features
Unlocking the Power of Organizational Culture
Dealing with troubling workplace environments can be difficult. It’s not always clear what the deeper issue is, and the friction…
Read More » -
Features
SMI: Are You Exceeding Your Towing Capacity?
For those unfamiliar with the term SMI, it stands for “slow-moving inventory,” a phrase that I developed many years ago…
Read More » -
Features
How to Actively Listen to Your Customers
If you were to ask customers what their number one complaint is when working with a salesperson, what do you…
Read More » -
Features
Is Your Dealership a Drive-By?
I live about 20 minutes south of downtown Portland, Oregon. Within 25 minutes in all directions are about 25 RV…
Read More » -
Features
Understanding PVR & How It Can Improve F&I Revenue
Q: What is PVR, and why is it important for RV dealerships to track? A: PVR, or “per vehicle retailed,”…
Read More » -
Features
The Importance of a Properly Structured Reinsurance Company for RV Dealerships
In the ever-evolving landscape of RV sales and services, RV dealerships are continuously seeking ways to maximize profitability and manage…
Read More » -
Features
Refresh Your Dealership for Spring
It’s that dreaded time of year again – spring cleaning! If you had a parent who insisted on a thorough…
Read More »