The CEOs of the two largest RV manufacturers in the U.S. – Thor’s Bob Martin and Forest River’s Pete Liegl – got their start at Coachmen Industries. Meanwhile, at least 10 future presidents of RV companies worked at Keystone RV.
For more than 50 years, businesses of all sizes have assigned an advertising/marketing budget to promote their services and products. How they determine the amount to allocate will vary, depending on the industry, the management and the economy.
In recognition of the Great Recession’s impact upon dealerships, now 10 years in the rearview mirror, RV PRO sought out dealers who survived the economic downturn to find out how it impacted their respective businesses, to chronicle their strategies for staying in business and to share their success stories.
Economic experts expect a growing economy will continue to support healthy profit and further employee wage hikes. At the same time, economists are starting to see early signs of an eventual correction.
Of the “Five W’s” (as mentioned in Part One of this blog), the headline is the most important. When creating the headline, make it effective. Use this as a guide: Be Informative; Keep it Short; and Make it Relevant.