For more than 50 years, businesses of all sizes have assigned an advertising/marketing budget to promote their services and products. How they determine the amount to allocate will vary, depending on the industry, the management and the economy.
In recognition of the Great Recession’s impact upon dealerships, now 10 years in the rearview mirror, RV PRO sought out dealers who survived the economic downturn to find out how it impacted their respective businesses, to chronicle their strategies for staying in business and to share their success stories.
Economic experts expect a growing economy will continue to support healthy profit and further employee wage hikes. At the same time, economists are starting to see early signs of an eventual correction.
Of the “Five W’s” (as mentioned in Part One of this blog), the headline is the most important. When creating the headline, make it effective. Use this as a guide: Be Informative; Keep it Short; and Make it Relevant.
I’ve found that the secret to dealer success balances between two circles. Nature decrees that you can’t occupy both circles simultaneously, but you must be in one at all times. Call these circles Beyond Your Control and In Your Control.
Neither circle discriminates against anyone, but the variables inside can either create or destroy a championship mindset.
A press release is a way to introduce your business/product or service to the media. When it comes to writing a press release for your business, you should understand what it requires for an editor, reporter, or any journalist to even wantto read what you send them.