Features
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Women in Business: Laurie Hirsch
What makes Laurie stand out in the RV industry? Laurie expertly manages an array of critical HR functions. Her responsibilities…
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Women in Business: Cassie Guffey
How has Cassie gone above and beyond for her company? Cassie is responsible for all service parts-related activities including order…
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Women in Business: Shirley Cartwright
How has Shirley contributed to the RV industry that makes her stand out? Shirley oversees a wide range of critical…
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Women in Business: Stacey Black
What makes Stacey stand out in the RV industry? Stacey is responsible for managing half of our RV business within…
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The Persistence of Parkview RV
There’s no denying that more than a half a century of operation – and by three generations of the same…
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Sustaining Your Parts & Accessories Customer Base
There has been substantial focus on the topic of sustainability in various media. Many corporations have established a sustainability officer/manager…
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Doubling Down
Brothers Ryan and Coley Brady set out to make not only a better RV, but a better RV company, when…
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RV Dealer Websites: Why You Can’t Just Set It & Forget It
Your dealership’s online presence is just as important as your physical location. Often, your website is a potential customer’s initial…
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Must-Know Camping Gear Trends
RV PRO: How did Kuma get its start and what is your company’s makeup like now? Dier: Kuma Outdoor Gear…
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Tackling the Challenging World of F&I
Finance & Insurance (F&I) is arguably one of the most important departments in any dealership, and any help F&I employees…
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The Benefits of Building Customer Trust
Of all the things salespeople need to learn when working with customers, the one thing often missed when dealerships train…
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7 Insights to Help You Navigate 2024
As we head out of the first quarter of the year and into the next one, it’s important to make…
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How Smart RV Technology Reduces the Complexity of Mobile Solar Power
Discover the future of RV power. Dive into our latest whitepaper on connected RV power systems. Download now! Sponsored by:
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RV Appliances That Feel Like Home
Q: Tell me about Haier GE’s connection to the RV industry – when did that start and how did that…
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Community: General RV Center Joins Detroit Nonprofit
As part of February’s philanthropic focus, Michigan-based General RV Center spotlighted its recent multiday volunteer project with Life Remodeled, a…
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The Law of the Dinosaur: If It Is Dying, Let It Die
“The dinosaur’s eloquent lesson is that if some bigness is good, an overabundance of bigness is not necessarily better.” —…
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In a Class of Their Own
Size and maneuverability are the name of the game for Class A sister product lines Vegas and Axis by Thor…
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Maximize Your Dealership’s Efficiency During the Consumer Lending Process
Dealership Efficiency With Automated Workflows Selling luxury items such as RVs involves more than just securing a customer’s buy-in —…
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Hate To Wait
America’s attention span changed when “Rowan & Martin’s Laugh-In” started in 1968 and ran for 140 episodes until 1973. For…
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Discover the Euro
In the fast-paced world of recreational vehicles, innovation sets companies apart. RV enthusiasts look for tech-savvy motorhomes for comfortable and…
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Southwire’s Focused Breadth of Line Powers the RV Experience
There has never been a higher demand for reliable energy to effectively power the RV experience. Whether the journey requires…
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Bell Camper Sales
In operation for more than half a century, northeast Oklahoma’s Bell Camper Sales is the oldest RV dealership in the…
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Understanding Your Dealership Management System
What Does It Do? A dealership management system can provide reports of parts and accessories inventory performance that can –…
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What Dealers Have to Say
The results are in — RV PRO conducted a survey during January of RV industry professionals who sell RVs. We…
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The 4 Components of a Hybrid Training Approach
The digital age has brought access to information at an immeasurable rate and has shifted the way many people learn,…
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Midwest Automotive Designs Leans In for Further Growth
After almost 10 years in the Class B market, Midwest Automotive Designs is banking on a plant expansion, a foreign…
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Stand Out at RV Shows
If you ever feel like you’re not getting enough exercise, walk an RV show at a local expo or convention…
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Charging Ahead
While a 2016 article in The Economist may have been overly enthusiastic that the lithium battery would be the “Technology…
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DISH Outdoors Unveils A $50 Consumer Rebate
In the ever-evolving landscape of outdoor entertainment, DISH Outdoors continues to set the bar high with premium viewing offerings designed…
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Helping RVers Get a Good Night’s Sleep
Tim Stanley, CEO of Blackout EZ Window Covers, knows what it’s like when too much light interrupts a good night’s…
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The Make-or-Break Moment With Customers
Many RV dealerships in the United States have at least a general sales process they like their staff to follow…
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Transforming the Single-Axle Overland & More
When Chris Barth joined forces with Ashley Bontrager Lehman, Steve Delagrange and Ernie Miller to build the foundation for a…
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The PPL Powerhouse
At summer’s end in 1972, two young petrochemical engineers found themselves in the business of “matchmaking” – between RV owners…
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Motivating Staff to Keep Things Tidy
A new year calls for a fresh, new feeling in your store. Imagine spring cleaning – but in February. The…
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Eclipse RV: Committed to Innovation & Quality
In the RV world, Eclipse RV is a name that stands as a testament to innovation and adaptability. Dallen and…
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The Times They Are A-Challenging
To improvise on a verse from a Bob Dylan song, “the times they are a-challenging.” For many businesses, these times…
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What’s In Store for 2024: POV From 4 Industry Organizations
RVDA: Signs of Encouragement By Phil Ingrassia, president The RV industry spent much of the last 12 months in a…
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How to Avoid Burnout in the New Year
As we embark on the new year, some of us out there may have some doubts. The challenges that 2023…
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Tackling the Toro Bravo
A new RV company, whose owner describes its products as an entirely new category of RV, will begin production in…
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Chinook Puts the ‘You’ in Unique
More than 80 years have passed since Chinook RV began life as a family enterprise in the nascent RV industry.…
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Van-Lifers Explain How They Embrace Life on the Road
What is van-life? Defined by those who live and travel in Sprinter vans, modified Volkswagen buses and other van-based RVs…
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The Rights & Wrongs of Point-of-Purchase Displays
There are vendor displays that sell well – and then there are those that just look awful! Sometimes they do…
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Navigating Tricky Economic Terrain
Fasten your seat belts and enjoy the ride. Like airline travelers bracing for expected turbulence, retailers are preparing for a…
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Prosperous Pete’s RV
Kevin Thomas says he received his figurative “gold medal” last year, when he was named the Mid-Atlantic regional sales and…
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Working With Social Media Influencers
Influencer marketing is one of the fastest-growing tools to leverage sales and growth. Are you taking advantage of it? Let’s…
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Cortes Campers Is Conquering the RV Market
Cortes Campers emerged out of the 2020 COVID-19 crisis and subsequent demand for a safe and fun way to continue…
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The Red Sink: Creating Visual Reminders at Your Dealership
Every time I go into an RV dealership or parts store, my first thought is, “What sets this apart from…
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Get Ready for the Next Market Shift
The market has shifted again. Rising interest rates, increased inventory, less maintenance work and more warranty work, longer delays in…
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Choosing the Right Marketing Partner
In the competitive landscape of RV sales, effective marketing is paramount to success. Whether you’re a single-location dealership or part…
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Truma Celebrates a Decade of Growth
“American was not built on fear. America was built on courage, on imagination and an unbeatable determination to do the…
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Optimizing Your Interiors
A section in this month’s issue of RV PRO focuses on RV interiors, so I have decided that my column…
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Helpful Tips for Reducing Employee & Customer Turnover
As an RV dealer, you may find it difficult to come up with ideas that help you stand out from…
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The Art of Trendy Fabrics
Home furnishings specialist Richloom hopes to grow its RV business substantially in the coming years. The New York City-headquartered company…
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What Is Your Dealership Worth?
Whenever a dealer is interested in selling his or her business, the most frequently asked question is, “What is my…
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Nova Scotia’s Bluenose RV Captures Canadian RVers
Named after the famous Nova Scotian sailing schooner known for never losing a race, Bluenose RV Centre anchors nearly 50…
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IDS 2024 RV Trends Report
Integrated Dealer Systems’ much-anticipated RV Trends Report is back. The 2024 report shares insights from surveys, RV industry experts, and…
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What Are Younger Full-Time RVers Looking For in an RV?
Full-time RVer demographics have dramatically changed over the last five years. Full-time RVing retirees and snowbirds have now been joined…
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How to Make Camping Product Sales a Profit Center for Your Dealership
By Erik Dier, Kuma Outdoor Gear RV dealerships play an important role in providing their customers with not only the…
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Combating RECT With a DMS Solution
We all know RECT is a major focus for dealerships. Repair Event Cycle Time is the industry term for getting…
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Century Chemical at (Nearly) 100: Leading by Example
Everyone knows the saying: “If it ain’t broke, don’t fix it.” That mantra definitely rings true for Century Chemical Corp.…
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The Top 11 Most Important RV Sales Skills
There are many skills RV salespeople must master be in the top 20% and start living more off their referral…
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The Rise of Boutique Van Builds
In RV parlance, a boutique build is a Class B build done by small-to-medium-sized van converters, most of whom are…
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Train, Certify & Recruit: Check, Check & Check
Imagine being able to jumpstart a career with an average median salary of $42,000 in 120 days or less. That’s…
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Open House 2023: Slideshow, Day One
Open House returns to Elkhart, Indiana, this week, as RV dealers from all over the country will descend on the…
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Streamline F&I and Ramp Up Profitability
By Robert Grant With over 30 years in the recreation industry, I’ve spent a lot of time at dealerships. Those…
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Sponsored Content: Strategies to Maximize Your Online Marketing ROI
The internet has reshaped shoppers’ expectations for RV dealerships, with 66% of shoppers expecting a business to understand their unique…
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Baby, It’s (Soon To Be) Cold Outside
It stands to reason that when you leave water outside in temperatures at or below 32 F, it will freeze.…
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Is Your P&A Inventory Prepped for the Winter?
It is September and to paraphrase a line from the song Autumn Leaves by Chet Baker: “… and soon we’ll…
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Open House Preview: What’s New for ’24
The annual September Open House Preview issue of RV PRO is out, with more than two dozen companies having submitted…
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Reusable Propane Cylinders: A Sustainable Approach to Portable Fuel
“There have to be better solutions available.” This was Graeme Esarey’s initial thought, but the passing consideration would turn out…
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Nose to the Grindstone Translates to RV Park Success
A person that starts new businesses through a series of their own ideas is a serial entrepreneur, and at 7,…
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How Diverse & Inclusive Is Your P&A Inventory?
Diversity and inclusivity: How do these apply to your parts and accessory inventories? Since the theme of this month’s issue…
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Midway Auto & RV Sells Under the Big Sky
Midway Auto & RV launched its Billings, Montana, store in mid-July with an open house of pre-owned vehicles and a…
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Are You Driving Qualified Marketing Leads?
A high quantity of website leads can seem like a good sign, but if your visitors aren’t ready to buy,…
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Winnebago’s Jil Littlejohn Bostick Connects More People to the Outdoors
You often hear people say that the United States is a “melting pot.” However, Jil Littlejohn Bostick, vice president of…
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Webinar: Maximizing Your Online Marketing ROI
For RV dealers to succeed in an environment where rising consumer expectations clash with their limited resources, they need to…
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How to Boost RV Service Profitability With the FEB Principle
The following three components are of utmost importance in contributing to RV service profitability: The ability of the service adviser…
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You Are Welcome Here
When a potential customer sees your ads or your store, how comfortable do they feel coming in to shop? How…
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Open House 2024: New Models From THOR’s Keystone
Travel Trailers Within Reach Keystone is turning back pricing as close to pre-pandemic as possible. The company is rolling out…
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Open House 2024: New Models From Crossroads RV & Redwood RV
Crossroads RV Crossroads RV’s latest innovation is coming to its luxury flagship model, the Hampton. A new windshield provides owners…
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Open House 2024: New Models From Thor Motor Coach
With Open House fast approaching, Thor Motor Coach (TMC) announced numerous new product debuts across all its lineups, including new…
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Open House 2024: New Models From Cruiser RV
Avenir A fresh perspective on best selling floorplans sparked the debut of Cruiser RV’s new brand Avenir, which will showcase…
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Open House 2024: New Models From Jayco
Highland Ridge & Starcraft Highland Ridge RV is bringing three new floorplans to its lightweight lineup in 2024. Under the…
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Open House 2024: New Models From Heartland RV
Celebrating its 20th anniversary in 2024, Heartland RV is spotlighting new standard features across its brand family, including its new…
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Open House 2024: New Models From THOR’s KZ RV
Coming to the iconic KZ RV in 2024 are updates to its existing brand lineup. The Connect brand will debut…
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Open House 2024: Forest River’s Cherokee, Sabre, Cedar Creek, Sierra & Sandpiper
Cherokee Cherokee’s Alpha Wolf and Artic Wolf have several new floorplans that will debut at Open House for 2024, investing…
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Open House 2024: New Models From East to West
East To West stays connected with owners to carry out its mission to enhance the customer experience and boost customer…
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Open House 2024: New Models From Forest River
Cardinal / Wildcat For 2024, the Cardinal/Wildcat fifth wheel line is expanding with half-ton solutions. Sister products, the Cardinal RED…
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Open House 2024: Coachmen’s New Models
Entourage The 2024 Coachmen Entourage is a 4X4, diesel-powered Super C with upscale appointments and solid construction. Built on a…
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Open House 2024: New Models From Aliner, Eclipse, Atia, Encore, ATC
Aliner Aliner said it is introducing a new floorplan for its twin bunk model and two new EV units. The…
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Open House 2024: Gulf Stream, Leisure Travel Vans, TAXA’s New Models
TAXA TAXA Outdoors is launching new evolutions of the brand’s current adventure vehicles, which include the Woolly Bear; the TigerMoth;…
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Open House 2024: Nexus RV, Helio, Chinook’s New Models
Nexus RV Nexus will be unveiling several new models at Open House week, including the 28, 30 and 32 Verrado;…
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Open House 2024: Ember RV, Sunset Park RV, Travel Lite
Ember Multiple new floorplans in Ember’s Touring Edition and Overland Series product lines, and even expansions into other segments, will…
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Open House 2024: Xtreme Outdoors, Roadtrek, Westfalia
Xtreme Outdoors Xtreme Outdoors, known for its Little Guy lineup of light travel trailers, will launch its Eco series at…
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MORryde’s Founder Liked a Challenge; That Legacy Lives On
The year is 1966, and the RV industry is flourishing in in Elkhart, Indiana, the growing heart of the market’s…
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Smaller, Lighter, More Mobile – The Next Step in Motorhomes
There’s going to be a new player among Forest River’s Sunseeker and Forester Class Cs – the PM Series. Built…
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Why Hope Is Hurting Your Business
You are 100% accountable for your current situation and the results you’re achieving. They are a direct reflection of your…
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