Features
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Eclipse RV’s Not Playing Games With its Toy Hauler
Staying on top of function, durability and design trends has served toy hauler specialist Eclipse RV well since its founding…
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Sponsored Content: Treat Your Water Systems Well
Fresh water is essential to every RV and even more important to each RV owner. As a dealer, carrying these…
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The Advantage of Selling Based on Trust
When you look closely at the sales training that RV dealerships are doing, it is amazing how they differ from…
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Johnston RV Center’s Slice of the American Pie
For one father-and-son dealer team, the American dream is pretty simple: run a successful business that allows them to make…
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How to Create Psychological Safety in Training
We have all had that moment in a training session. We are sitting in a group, learning about a new…
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Friday is Deadline to Submit 40 Under 40 Nominations
This Friday is the final day for submitting nominations to RV PRO for inclusion into this year’s 40 Under 40…
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RV Industry Manufacturing: Done Close to Home
American-made cars, refrigerators and television sets were just the tipping point for what became the bread-and-butter of the nation’s economy…
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The Craftsmanship Behind an RV’s Windows
Glassmaking originated about 4,000 years ago in the cradle of civilization, created by the Mesopotamians. A mix of sand, silica,…
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The Cornerstone of Colonial Airstream
Millstone, New Jersey-based Colonial Airstream and RV may be one of the most celebrated RV dealerships in the United States.…
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Are You a Great Manager? Rate Yourself on These 10 Indicators
Great management skills are more important than ever in today’s tight labor market. Businesses large and small need to take…
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How to Prep Customers for Boondocking
We hear it everywhere we go: more and more campers are looking to camp off the grid to get away…
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Lippert’s Lessons in Leadership
For Jason Lippert, president and CEO of Lippert, having a guiding light as the leader of a multibillion-dollar company is…
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Making People the Center of Your Universe
Not only does Storyteller Overland build out-of-this-world adventure vehicles, but it’s also a company that takes pride in its work…
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Keystone RV Delivers an Office With a View
Remote work isn’t going anywhere. A monthly survey by Stanford University found that 27% of full-time paid workers are fully…
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Ashley Bontrager Lehman Is Tending the Flame
Cautiously optimistic. It’s a phrase you heard a lot at industry events last fall and earlier this year, but it…
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Sponsored Content: Boosting Efficiency and Focusing on What Matters.
From parts and service management to data entry minimization, MotilityAnywhere helps you do more with less so you and your…
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Ep. 60 – LaDonna Meadows: Putting People First
Decades ago, LaDonna Meadows applied for a job that turned into a successful career. Meadows founded Tacoma RV Center in…
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Successful Emotional and Sensory Merchandising
For centuries, women have been considered to be more emotional, hysterical and unable to control their feelings. Yet, men have…
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Shasta RV Is Reaching for the Summit
As the general manager for Shasta RV, a division of Forest River, Meg Grierson says she builds a “conventional” unit…
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2023’s Women in Business Honorees
Meet 10 women, nominated by their peers, who are shining a bright light in the RV industry. The chance to…
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Defining ‘WIMIN’
In this month’s column, I will be presenting two types of inventory management – the software offered by dealership management…
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Women of Thetford: Rising Up Together
You’ve likely heard the saying “empowered women empower women.” Well, that’s not just a T-shirt slogan for the women at…
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PRVCA Director Welcomes Diversity
Heather Leach didn’t intend to head up one of the largest state RV and camping associations in the country and…
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Ep. 59 – Monika Geraci Is the Industry’s Go-To Voice
She doesn’t have hands-on involvement in all the many activities of the RV Industry Association (RVIA), but it’s her job…
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How Top RV Dealerships Are Utilizing Their Digital Marketing
As an RV dealer, you have to be everywhere all at once. That’s a lot to ask of any business,…
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Stacey Robinson: Forging Her Own Path
During the month of May, RV PRO is celebrating RV Women in the Business. Great Canadian RV’s history follows a…
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2023 WIB: Up-and-Comer Vows to Never Stop Learning
The May issue of RV PRO once again highlights RV Women in Business and the many roles they fill in…
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Boost Sales and Loyalty? Yes, Please
Boost Incremental Sales, Repeat Business, and Customer Loyalty by Offering RV Maintenance Products Imagine your dealership becoming the go-to place…
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How To Identify and Mitigate Cybersecurity Risks at Your Dealership
According to Cybersecurity Ventures, by 2025, cybercrime is expected to cost the world $10.5 trillion. But financial loss is not the…
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16 Rules and Regulations Your F&I Department Is on the Hook For
RV Dealerships operate in an increasingly complex environment of federal, state, and local oversight. We’ve gathered the 16 most important…
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Five Ways for Your Dealership to Go Local
Going local is smart business. It is a huge trend in buying across the board. “Locavores” are people who choose…
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Eco-Friendly Products Are Just as Effective
When it comes to being an eco-friendly traveler, of course RVers are going to contemplate their source of power, cleaning…
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Airstream’s Commitment to the Great Outdoors
“Responsible by design.” This tagline appears on Airstream’s website and succinctly describes the company’s efforts to conserve resources in its…
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Jayco Revamps Jay Flight Line
The Jayco Jay Flight isn’t new to RVers. The company first introduced Jay Flight Travel Trailers in 2002. Since then,…
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Winnebago Striving to Leave No Trace
Mother Nature means business. Words like “green” and “eco-friendly” have become standard lingo among companies in many markets – and…
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Women in Business: Makell Kohli
Kohli is responsible for all hires and for five years has grown advertising. In what ways has the nominee gone…
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Women in Business 2023: Shalet Wingo
Wingo is a field representative for the Derema Group in the Southeast, handling corporate calls, dealer sales, marketing, training, store…
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Women in Business 2023: Lesa Colvin
Colvin runs the largest RV show in the country, the Florida RV SuperShow. She started as a receptionist more than…
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Women in Business 2023: Mindi Kazmierczak
Kazmierczak works closely with the RV design community to create current, on-trend decors. In what ways has the nominee gone…
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Women in Business 2023: Mary Minix
Minix is responsible for leading the Human Resource Team at Grand Design. Grand Design employs more than 2,500 employees. Her…
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Women in Business 2023: Kimberly Hicks
Hicks is Johnston RV Center’s controller – she oversees all operational accounting and financial functions of the business. She manages…
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The Place to B&B in the Mile High City
Off-road travel trailer enthusiasts love adventure, living off the grid and traveling to rugged, remote places that intimidate others. Enduring…
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ECI’s Focus is on Sustainable Composites, and It’s Winning
The April issue of RV PRO, available now, features a series of stories on sustainability in the RV industry. Elkhart…
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Women in Business 2023: Alejandrina Valdez
Valdez is a senior electronics assembler at Micro-Air responsible for precision assembly of sophisticated electronic circuit boards used in RV…
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Women in Business 2023: Jennifer Judd
Judd is responsible for facilitating several time sensitive duties within our office, including, but not limited to, weekly supply mailings;…
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Women in Business 2023: Amy McFarland
As the owner of Valleybrook RV Body and Paint for more than 15 years, McFarland has a wide range of…
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Women in Business: Cristina Espinoza
Espinoza works on the production line and is responsible for numerous facets of the manufacturing process. She is responsible for…
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Spartan RV Chassis Continues to Innovate
Constant innovation is essential to success in the highly competitive motorhome chassis sector. Spartan RV Chassis, part of The Shyft…
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General RV Centers Keeps RVers on the Road
Since the bonanza of RV sales in recent years, service and repair have become increasingly important in the industry, but…
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Winnebago – and Subsidiary Newmar – Keep on Keeping Things Fresh
Winnebago Industries and its subsidiary, Newmar, are two names synonymous with quality in the RV world. Their Class A products…
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ASA Electronics’ Evolution
ASA Electronics knows that to remain relevant they have to adapt to new technology. Since its humble beginnings in 1977,…
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Rex & Sons’ Success Built on Work Ethic, Adapting to Changing Market
Life’s a journey, and Travis and Jonathan Creech from Rex & Sons RV in Wilmington, North Carolina, aim to help…
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Seventy-Five Years In, Fleetwood Still Building on its Iconic Name
Q. Please tell me about the different Class A models that Fleetwood offers – how would you characterize their differences?…
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Be Everywhere Your Online Shoppers Are Looking
The customer comes first. In the age of endless online options and increased competition for customers, this tried and true…
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Single-Axle Towables: Popular As Ever
Affordable, comfortable, lightweight and easy to tow: There’s a lot to love about single-axle trailers once consumers learn of the…
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RECT Repair: Getting Time Back on Your Side
While the issue of Repair Event Cycle Time (RECT) has plagued the industry since its inception, part of the problem…
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A Full(er) House
Rentals are an offering many RV dealers carefully consider at one point or another. After all, it seems fairly straightforward…
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The Season for Dealers to Show the Love
Subaru tapped into the ultimate human emotion in their Love campaign that started in 2007. Their competitors were spending billions…
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Wild, Wild Woody’s RV
“We’re with them along the way for as long as they own their RV.” (company motto) When Woody Paylor opened…
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What’s New in POP Displays
Elevating the merchandising of products at dealerships and offering customers a more in-depth experience are the goals for Lippert’s new…
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Sponsored Content: What the Smell? How to Grow Your Stinkin’ Sales
Your Customers’ RVs Stink As far as bad smells go, RVs are quite the brewing pot. Where else does someone…
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Get Out and Live
The Handicapped Travel Club has one motto: get out and live (GOAL). “Don’t sit in your home and not have…
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Cruiser RV Showcases its Single-Axle
The question of single-axle versus double-axle travel trailers might be considered a game of “this or that.” The budget and…
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Party of Three – Riverside RV Offers Three Single-Axle Options
When you look at the three styles of single-axle travel trailers offered by Riverside RV, you can picture who would…
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Gathering Clouds and Growing Turbulence
Businesses are preparing for a more challenging operating environment in 2023. After two years of frenetic commercial activity fueled by…
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Keep it Handy: OSHA Housekeeping Checklist for RV Dealers
Housekeeping reduces waste and helps processes run more smoothly. Organizations that employ it can sell, manufacture and deliver more products…
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Four Wheels and Built for Adventure
Adventure vans have become a ubiquitous part of overlanding – self-reliant travel to remote destinations where the journey is the goal.…
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RV PRO’s 40 Under 40 Class of 2022
For the third straight year, RV PRO was proud to announce its 40 Under 40 Class of 2022. We sought…
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Designing Woman
If there’s one thing that Mindy Cox can’t leave out when concepting the interior design of a luxury RV, it’s…
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RV PRO Spotlights 2022 ‘Best Of’ Open House
After a two-year hiatus because of COVID-19, Open House Week returned to Elkhart, Indiana, at the end of September and…
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Time To Dust Off the Compliance Manual
The change of seasons also brings light to the task of updating a dealership’s compliance policies and procedure manual. Some…
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The Future of Power
RV PRO solicited input from the experts as it asks the questions: What’s the future of power in the RV…
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Lighting That’s in Your Control
The best way that ITC employees have found to remain innovative in a competitive market is to put themselves in…
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Classic in the Front, Party in the Back
This article originally appeared in RV PRO’s sister publication, THE SHOP. As a kid, I grew up taking family vacations…
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Hilltop Keeps its Eyes on the Summit
Family-run dealerships may be fairly common in the RV industry, but at Hilltop Camper & RV in Minnesota – where…
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Q&A with Wells Fargo’s Chad Lyon
Chad Lyon has more than a year under his belt as the commercial leader of Wells Fargo’s RV and marine…
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Out-of-this-World Class Bs
Live Free. Explore Endlessly. Tell Better Stories. The catchy slogan of Birmingham, Alabama,-based Class B RV builder Storyteller Overland aptly…
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Money’s Calling, Do You Know How to Answer?
Every time the phone rings, it’s money calling. The phone serves as the bridge between your RV dealership and your…
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RV PRO’s 2023 Model Year Preview
For the first time in three years, Open House Week is back! From Sept. 26-30, Elkhart, Indiana, will be the…
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This Class is Ladies Only
When women come together to learn and accomplish, the outcome becomes even larger than individual goals and dreams. Such is…
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How to Choose the Best Brake Controller
If you’re a dealership or repair shop selling and installing brake controllers, you’re aware this is a good news/bad news…
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BGS Stays on the Cutting Edge
Being on the cutting edge – literally and figuratively – Burlington Graphic Systems (BGS) designs and produces the many decals…
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A Grand Vision
As far as Grand Design RV goes, President and CEO Don Clark says he’s thrilled not only by where the…
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Burton Campers Keeps ‘Em Coming Back
Looking across the lot crowded with RVs, it’s hard to imagine a time when this vast sea of pavement held…
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Gulf Stream Coach: 40 Years in the Making
Despite the “unthinkable” changes that have hit the RV industry over the last few years, there’s one thing that has…
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Carving a Niche From the Ground Up
The Robert Weed Corp. of 2022, with its 250 employees in two locations, would be unrecognizable to its founder, who…
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Running Out of Room in the ‘RV Capital of the World’
Steven Clark, general manager of R. Yoder Construction in Nappanee, Indiana, says that at this point, he’d welcome a little…
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Your Customers Are Buying This – Just Not from You
Often, when I’m talking to RV dealerships, they are very hesitant to bring on fuel treatments, such as our top-selling…
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Looking Into the Future
RV PRO asked a wide-ranging panel of 13 industry professionals to peer into the crystal ball and give us their…
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A Change on the Horizon
The more things change, so the saying goes, the more they stay the same. For Blue Ox, it’s a fitting…
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‘Years in the Making’ – A Tribute to Longtime Employees
The July edition of RV PRO featured a special section called “Years in the Making: Celebrating the Industry’s Longtime Employees.”…
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Premier RV has This Couple Back in the Game
After a hiatus of a just a few years, husband-and-wife team Brad and Brandy Thompson are back in the game.…
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Palomino Stays All Decked Out
As campgrounds and parks become increasingly crowded, truck campers are getting more attention, given that they can go places much…
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Striving to Be ‘Simply the Best’
Winnebago CEO Mike Happe and Tina Turner might not have a lot in common on the surface. One runs a…
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Dealers: 40 Under 40 Nominations Due Today
This is it; the last day. Nominations for the 2022 Class of 40 Under 40 are due today. Forty of…
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Cenla RV’s Emphasis on Service Has Put it on The Map
Since the late 1950s, the slogan on Louisiana’s license plates has been “Sportsmen’s Paradise” – and Cenla RV Center has…
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KPA Announces OSHA Housekeeping Checklist for RV Dealers
Housekeeping reduces waste for your dealership and helps processes run more smoothly. KPA’s OSHA Housekeeping Checklist is an easy and…
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Air Lift Presents: Towing on the Road Guide
Towing a trailer is a practical and valuable skill to have, but it’s one that requires a lot of practice,…
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The Inspectors
It was a fateful dinner in 2016 with some friends who were full-time RVers that forever changed Lisa and Jason…
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Mountain Movers
Gina and Joe Starett aren’t typical RV dealership owners. They don’t come from a background of RVing, or a legacy…
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