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Features
How To Increase RV Retail Sales With Smart Product Displays
Every day you have likely experienced newbie RVers coming into your dealership. Some people know what they want and need,…
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POPs That POP!
What do people remember when they think of your dealership? Service is always No. 1, whether it’s exceptionally good or,…
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It’s Not Too Late To Fa La La
I got my start in visual merchandising working for large department stores. We would start planning for the holiday season…
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Baby, It’s Cold Outside!
As I’m writing this, the temperature in Portland, Oregon, is nearing 103 degrees. For all of you that think it’s…
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Wake Up Before They Go Go …
You can thank or curse me later for the earworm, but for now, please read on for some ideas on…
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Is Your Dealership a Drive-By?
I live about 20 minutes south of downtown Portland, Oregon. Within 25 minutes in all directions are about 25 RV…
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Full-Time RVers Spill the Beans: How Dealers Can Do Better
Researching this column was very interesting. What was challenging was figuring out how to write truthfully about what each person…
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Refresh Your Dealership for Spring
It’s that dreaded time of year again – spring cleaning! If you had a parent who insisted on a thorough…
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Hate To Wait
America’s attention span changed when “Rowan & Martin’s Laugh-In” started in 1968 and ran for 140 episodes until 1973. For…
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Stand Out at RV Shows
If you ever feel like you’re not getting enough exercise, walk an RV show at a local expo or convention…
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