Business Management
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Webinar to Cover Multi-State Payroll Tax Issues
A webinar covering payroll compliance issues will be presented by Patrick A. Haggerty on Thursday, July 11. The upcoming webinar discusses how…
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Features
Blog: Five Military Lessons to Improve the Retail Customer Experience
Retailing is a business model that is challenged by e-retailers and customer expectations that demand an ever-improving customer experience. Despite the…
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RV News
Tech Certification Testing to Be Slightly Delayed
Beginning in mid-July, registered and certification test-processing for the RV Dealers Association and RV Industry Association’s RV Service Technician Certification…
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RV News
Caframo Hires Martin Flory Group for PR
Caframo, a manufacturer of indoor and outdoor living solutions, has hired Martin Flory Group. The PR firm will promote its…
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RV News
CDK Global Directs Focus Toward Automotive
CDK Global is divesting its digital marketing business to focus more on its core automotive software operations. This story by…
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RV News
ADP Webinar to Deconstruct Talent Best Practices
ADP’s next installment in its workplace spotlight webcast series will detail the ongoing evolution of talent strategy and the world…
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RV News
Panel at Expo to Provide Ideas on Protecting RV Dealerships from Lawsuits
The 2019 RV Dealers Convention Expo will feature a special “Super Lawyers Panel” with RV industry legal experts who can…
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Blog: 5 Things RV Buyers Want from Your Website
It’s no secret that the Internet plays a pivotal role in RV purchases, but here’s something you may not know:…
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RV News
ADP Webinar to Cover Wage Garnishment Compliance
ADP will host a workplace spotlight webinar on wage garnishes for critical insights on the business impact and strategies for…
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RV News
NFL Legend Dan Marino Joins RV Advisor
RV Advisor, an online resource for RV enthusiasts has announced that football legend Dan Marino has joined its ranks as…
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RV News
IDS Partners with Podium for Robust Platform
Integrated Dealer Systems (IDS), an RV and marine dealership software provider, has integrated with Podium, an all-in-one-one platform that makes…
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A War Vet’s Insight Into Being a Leader, Pt. 2
Editor’s Note: A version of this story appeared in MyCentralJersey.com. This blog post is Part Two of a two-part story…
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RV News
Webinar to Cover Terminations and Layoffs
The Mike Molino RV Learning Center and strategic partner KPA will host a free webinar at 1 p.m. ET on…
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RV News
Kenect and NERVDA Partner for Business Texting
Kenect, a text-messaging platform in the RV industry, has partnered with the New England RV Dealers Association. Kenect’s platform allows…
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RV News
RV Trader, Cycle Trader Expand Lead Strategies
RV Trader and Cycle Trader have introduced a series of marketplace enhancements providing multiple new channels for connecting with in-market consumers. Additions include…
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RV News
Keystone RV Employee Saves Choking Coworker
Keystone RV Plant 31 Final Group Leader Eddie Sanchez was recently recognized with the “Outstanding Service Award,” for saving the…
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A War Vet’s Insight Into Being a Leader, Pt. 1
Editor’s Note: A version of this story appeared in MyCentralJersey.com. This blog post is Part One of a two-part story…
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RV News
Webinar to Cover Withstanding OSHA Visits
The Mike Molino RV Learning Center and strategic partner KPA will host a free webinar at 1 p.m. on Wednesday,…
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RV News
New Horizons RV Launches New Customer Portal
New Horizons RV has launched a new customer portal for a single point of contact between the customer and New…
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RV News
Lazydays Resort Awarded TripAdvisor Certificate
Lazydays has announced that the Lazydays RV Resort earned its fifth consecutive TripAdvisor Certificate of Excellence. With five consecutive years…
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Are Your Customers Calling You Back After You Leave a Voicemail?
The RV industry is a tricky one. On one hand, you have an incredibly traditional market offering that delivers consumers…
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RV News
Outdoorsy Launches Vehicle Purchase Program, New Online Distribution Model
Outdoorsy recently launched its Vehicle Purchase Program, an internet sales and distribution model for campervans and RVs. This new, one-stop…
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RV News
Trader Interactive Launches New Site Management Services for Dealers
RV Web Services and Commercial Web Services, which provide online marketing solutions for RV dealers, have introduced a drag-and-drop content management system…
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RV News
Employment Puts LCI Incentives into Question
Goshen City Council will decide whether to continue financial incentives on a $10 million investment by Lippert Components based on…
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RV News
Online Store Airstream Supply Co. to Curate Stories with Products
Airstream has launched the Airstream Supply Co., a new website that equips travelers with outdoor and camping gear. The site features stories of adventure,…
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RV News
Increase Revenue and Efficiency for Your Dealership with Business Texting
The RV PRO-hosted KENECT webinar on business texting is now available online. Did you know that 89% of your customers and prospects would…
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Cooper to Present Business Dev Workshop at Expo
The 2019 RV Dealers Convention/Expo will feature a 60-minute session by Meaghan Cooper, director of operations at PowerBDC, which takes…
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RV News
Giant Gander Flag Becomes a Target
The fight continues over whether a massive American flag should remain flying outside of a Statesville, N.C., business, according to…
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The Argument for Chat Rooms
Customer service is the backbone for a successful business. Sometimes owners and executives in the RV industry understand this is…
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RV News
Heartland RV Completes First Coaching Event
After nine weeks, Heartland RV’s team of plant managers, assistant plant managers, and group leaders successfully completed Heartland RV’s first…
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RV News
Derema Group to Represent RV Designer
RV Designer has appointed Derema Group as its national sales representatives in the U.S. RV aftermarket. “Derema is deploying a…
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RV News
EverLogic Part Ordering Integrates with Keller
EverLogic, a software company specializing in dealer management software for the RV industry, has announced the launch of its software…
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RV News
Webinar to Cover Heat Illness Prevention
The Mike Molino RV Learning Center, and strategic partner KPA, will host a free webinar at 2 p.m. ET on…
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RV News
Webinar to Cover Improving Hiring Strategies
The Mike Molino RV Learning Center and strategic partner KPA will host a free webinar at 1 p.m. ET on…
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RV News
Rollick Releases Logic-Based Vehicle Incentive Platform
Rollick recently released a logic-based incentive platform for the powersports industry. The new consumer-incentive database is mapped to a VIN…
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RV News
Days Corp. Hires New Marketing Coordinator
Days Corp. has hired experienced marketer, Rachel Little, as its new marketing coordinator starting May 1. In her new role…
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RV News
SBA Announces New Funding Opportunity
The U.S. Small Business Administration (SBA) announces the opening of the submission period for a funding opportunity through the State Trade Expansion Program (STEP).…
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Camping World Unifies Brands with LiveArea
LiveArea has launched new e-commerce sites built on Salesforce Commerce Cloud for Gander Outdoors and Overton’s, two major outdoor lifestyle…
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RV News
Arterra Taps DRG as New Aftermarket Rep Group
Arterra Distribution, the RV division of the WFCO group, has recently partnered with Dealer Resources Group (DRG) and Shepherd Sales…
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RV News
CDK Global Reports 4% Revenue Increase in Q3
CDK Global has reported financial results for its fiscal 2019 third quarter ended March 31. Effective July 1, 2018, CDK…
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RV News
NRVTA Welcomes New Faculty Member, Richard Stark
The National RV Training Academy (NRVTA) recently added Richard Stark to its faculty, teaching Week One at the Big Red…
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Blog: 3 Dealership Follow-Up Strategies to Increase Sales
As we already know in the RV industry, the purchase cycle can be longer than other outdoor recreational products. 198…
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RV News
IDS, Kenect Partner to Streamline Customer Texting
Integrated Dealer Systems, an RV and marine dealership software provider, has integrated with Kenect, a business texting platform that allows…
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RV News
Dealer Spike Details New Deals for NATDA Members
Dealer Spike has released details on exclusive deals for active members of the North American Trailer Dealers Association (NATDA). “On…
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RV News
700Credit Integrates with AppOne Dealer Portal
700Credit has announced that AppOne has integrated 700Credit’s credit and compliance platform within the AppOne Dealer Portal, which connects dealers…
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How Texting Saves Time in Service and Parts Departments
When it comes to RV transactions, most customers make one or two major purchases from a dealership. What keeps them…
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Job Posting Webinar is April 25
The Mike Molino RV Learning Center and strategic partner KPA will host a free webinar at 1 p.m. Eastern Time…
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RV News
Level 5 Acquires Website Solution CellTuck
Level 5 has acquired website solution provider CellTuck. A sale price was not disclosed. CellTuck’s expertise in the web space…
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RV News
‘Hyper-Growth’ CEO to Deliver RVDA Expo Keynote
Author, CEO, and speaker Josh Linkner will present “Harnessing Innovation: Turning Raw Ideas into Powerful Results,” during the opening general…
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RV News
CDK Global Opens Office in Bay Area
CDK Global, an IT and marketing software maker for the automotive industry led by former Intel Corp. CEO Brian Krzanich, is…
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RV News
ADP Webinar to Cover Talent Management
ADP will hold its next installment of its Workplace Spotlight webinar series called “The Evolution of Pay and Talent Management,”…
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Tiny Homes USA to Promote EarthGen Products
Earth Gen-BioFuel has announced the granting of an exclusive product distribution and sales agreement with Tiny Houses USA, a Boston-based,…
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Customer Loyalty, the Most Important Metric, Part 2
Editor’s Note: This is Part Two of a two-part column. For Part One, click here. Business is besieged with metrics. Return…
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RV News
AGS Partners with App Developer Armstrong Software
AGS recently formed a marketing partnership with app developer Armstrong Software. As a result of the partnership, AGS guest guide…
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RV News
RV Squad to Launch Leakage RV Inspection System
Onguard Leak Diagnostics Inc., specializing in diagnostic inspections of water intrusion and gaseous leakages in RVs, is getting ready to…
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RV News
Erwin Hymer Group NA May Have New Owner Soon
An Ontario, Canada, judge has declined an unsecured creditor’s request to extend or delay the sale of bankrupt RV manufacturer…
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RV News
Online Campground Software Tradeshow Underway
One hundred and thirty-five people representing ninety individual campgrounds and RV parks are taking part in a week-long digital tradeshow…
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RV News
Outdoorsy Partners with Liberty Mutual
Outdoorsy has partnered with Liberty Mutual for three levels of RV rental insurance. Since going live with the partnership on March 1,…
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RV News
RECVEX Exceeds 250 Wholesale Units
RECVEX recently surpassed more than 250 listings for wholesale units. Dealers interested in units can contact RECVEX in order to…
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How Online Reviews Can Grow your RV Dealership
The RV industry has always been an interesting one. On one hand, it’s an incredibly traditional industry that targets a…
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RVshare Launches National Parks Guides
RVshare, the world’s largest RV rental marketplace, has launched in-depth guides to all 60 of the United States’ National Parks.…
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Horizon Global Raises Liquidity, Amends Loan
Horizon Global Corporation has closed on a new financing agreement to provide additional liquidity and an amendment of its existing…
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Customer Loyalty, the Most Important Metric, Pt. 1
Editor’s Note: This is Part One of a two-part column. Business is besieged with metrics. Return on investment, website visits,…
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What You Can Learn from Your ELR, Pt. 2
Editor’s Note: This is Part Two of a two-part column by Don Reed that appeared in the March 2019 issue…
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RV News
Ex-Jayco Employee Talks Layoffs
The end of the work week is bringing about a new task for Uriel Moreno in Elkhart, Ind. This story…
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RV News
Applications Available for Tim DeWitt Scholarship
The Tim DeWitt Harvest Education Foundation is now accepting scholarship applications for the 2019 to 2020 academic year. Applications are…
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5 Methods to Establish an Advertising Budget
For more than 50 years, businesses of all sizes have assigned an advertising/marketing budget to promote their services and products.…
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What You Can Learn from Your ELR, Part One
Editor’s Note: This is Part One of a two-part column by Don Reed that appeared in the March 2019 issue…
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How to Craft an Internal Memo
Ideally each department would work together for common dealership goals. But conflict arises when we are trying to do our…
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RV News
American Cruising RV to Open New Dealership
American Cruising RV has announced that it will build a state-of-the-art RV sales, service, parts and rental dealership in central…
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RV News
TA Associates Invests in ARI Network
ARI Network Services, a provider of software and marketing solutions to dealers, equipment manufacturers and distributors, has received a strategic…
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Online Boot Camp Available for RV Service Advisors
The Mar-Kee Group has released a new RV-specific service advisor sales training program called the “RV Professional Service Advisor 90-Day…
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RV News
Go RVing Partners with IZEA Influencers
IZEA Worldwide, operator of IZEAx, an online marketplace connecting brands and publishers with influential content creators, has partnered with Go RVing to kick…
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Forest River was Hit with $250,000 in Fines
The ABC57 Investigates team spent almost a year going over stacks of IOSHA inspection reports and talking to several current…
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Dealer Spike Webinar to Cover Geofence Targeting
At 2 p.m. ET on March 28, NATDA Dealership Performance Training will host a webinar form Dealer Spike entitled “Connect…
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RV News
Webinars to Cover Winter Safety, Harassment
The Mike Molino RV Learning Center and strategic partner KPA will host two free webinars next week. The first webinar…
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RV News
KPA to Host HR Advice Appointments at RVX
KPA will hold professional HR advice appointments on Wednesday, March 13, and Thursday, March 14, from 1 p.m. to 3 p.m.…
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Upsell by Helping Customers
Upsell, upsell, upsell. Work in retail long enough and someone in charge will loudly beat the “upsell” drum. It’s presented…
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3 Key Strategies to Close the 198-Day Gap
198 days. This is the magic number that RV sales teams need to keep in mind as they plan an…
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In Search of Happy Customers, Pt. 2
Editor’s Note: Part One of this column by Chuck Marzahn can be found here. Customer satisfaction. It’s like the Holy…
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Braxton Creek and Victory Formation Sales Partner
Braxton Creek RV has announced that industry veteran Bill Westbrook and his company Victory Formation Sales have signed an agreement…
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RV News
Leisure Travel Vans Names New Brand Ambassadors
Leisure Travel Vans is teaming up with Mike and Jennifer Wendland, who have an online community of more than 500,000…
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RV News
Certified Personnel Recognized by Industry
The Society of Certified RV Professionals is recognizing 25 individuals from 22 participating dealerships who earned a certification during fall…
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How Call Tracking Can Benefit RV Dealers
Imagine: An employee answers the phone and talks to a caller for a few minutes. Moments later they’ve hung up and…
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In Search of Happy Customers, Pt. 1
Customer satisfaction. It’s like the Holy Grail, isn’t it? Everybody wants it and searches diligently for it, but it can…
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Winners Are Losers
Some see danger when they make mistakes. Others see opportunity. Regardless of how you see it, it is written: “The…
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Defining a Qualified Lead, Part 4: Qualifying Leads in Person
Now that we have defined a qualified lead, gone over characteristics to help you define a buyer profile and reviewed types of leads through…
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RV News
Professional Certification Week Begins March 17
The week of March 17-23 has been designated RV Professional Certification Week by the Society of Certified RV Professionals and…
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RV Web Services Partners for More Qualified Leads
RV Web Services, Trader Interactive’s online marketing division, has partnered with 700Credit to increase RV sales by supplying dealers with lead…
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RV News
Community: RV Advisor Announces RV Giveaway
Nationwide online platform for RV enthusiasts RV Advisor has announced that it will give away a fully equipped RV trailer to a…
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RV News
Webinar: Balancing Religion and Work Conflict
The Mike Molino RV Learning Center and strategic partner KPA will host a free webinar at 2 p.m. ET on…
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RV News
RVIA Webinar Takes In-Depth Look at Trade, Tariffs
The RV Industry Association will host a member-only Driving Policy webinar that will provide detailed, insight and updates about antidumping, countervailing and…
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Defining a Qualified Lead, Pt 3: Types and Stages of Leads
So far in our series on Defining a Qualified Lead, we have gone over what a qualified lead is and…
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How to Keep Your ‘A’ Players, Pt. 2
Editor’s Note: For Part 1 of this column by Phillip M. Perry, click here. Include Everyone One more hazard for…
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To Train or Not Train?
Training of all dealership personnel is crucial if you intend to succeed in this industry. You wouldn’t think dealers would…
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5 Ways Texting is Changing Your Dealership
For years, RV dealers have been looking for ways to appeal to new, younger audiences, and texting is the new…
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RV News
CuneXus, Rollick Partner to Improve RV-buying
CuneXus Solutions, a leader in advanced consumer lending automation technology, and Rollick have partnered to provide consumers with convenience and…
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RV News
CDK Global Reports Financial Results of $509M
CDK Global has announced financial results for its fiscal 2019 second quarter ended December 31, 2018, showing revenues for the…
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Features
Great Recession Survivors, Pt. 1
Editor’s note: This article marks the first installment of a two-part series looking back at the 2008-09 Great Recession’s impact…
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RV News
Horizon Global Lands New CFO
Horizon Global has named Barry Steele the company’s CFO, effective Feb. 18. Steele will have responsibility for the company’s global…
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