Business Management
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RV News
Applications Available for Tim DeWitt Scholarship
The Tim DeWitt Harvest Education Foundation is now accepting scholarship applications for the 2019 to 2020 academic year. Applications are…
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5 Methods to Establish an Advertising Budget
For more than 50 years, businesses of all sizes have assigned an advertising/marketing budget to promote their services and products.…
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What You Can Learn from Your ELR, Part One
Editor’s Note: This is Part One of a two-part column by Don Reed that appeared in the March 2019 issue…
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How to Craft an Internal Memo
Ideally each department would work together for common dealership goals. But conflict arises when we are trying to do our…
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RV News
American Cruising RV to Open New Dealership
American Cruising RV has announced that it will build a state-of-the-art RV sales, service, parts and rental dealership in central…
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RV News
TA Associates Invests in ARI Network
ARI Network Services, a provider of software and marketing solutions to dealers, equipment manufacturers and distributors, has received a strategic…
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Online Boot Camp Available for RV Service Advisors
The Mar-Kee Group has released a new RV-specific service advisor sales training program called the “RV Professional Service Advisor 90-Day…
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RV News
Go RVing Partners with IZEA Influencers
IZEA Worldwide, operator of IZEAx, an online marketplace connecting brands and publishers with influential content creators, has partnered with Go RVing to kick…
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Forest River was Hit with $250,000 in Fines
The ABC57 Investigates team spent almost a year going over stacks of IOSHA inspection reports and talking to several current…
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Dealer Spike Webinar to Cover Geofence Targeting
At 2 p.m. ET on March 28, NATDA Dealership Performance Training will host a webinar form Dealer Spike entitled “Connect…
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RV News
Webinars to Cover Winter Safety, Harassment
The Mike Molino RV Learning Center and strategic partner KPA will host two free webinars next week. The first webinar…
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RV News
KPA to Host HR Advice Appointments at RVX
KPA will hold professional HR advice appointments on Wednesday, March 13, and Thursday, March 14, from 1 p.m. to 3 p.m.…
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Upsell by Helping Customers
Upsell, upsell, upsell. Work in retail long enough and someone in charge will loudly beat the “upsell” drum. It’s presented…
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3 Key Strategies to Close the 198-Day Gap
198 days. This is the magic number that RV sales teams need to keep in mind as they plan an…
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In Search of Happy Customers, Pt. 2
Editor’s Note: Part One of this column by Chuck Marzahn can be found here. Customer satisfaction. It’s like the Holy…
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Braxton Creek and Victory Formation Sales Partner
Braxton Creek RV has announced that industry veteran Bill Westbrook and his company Victory Formation Sales have signed an agreement…
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RV News
Leisure Travel Vans Names New Brand Ambassadors
Leisure Travel Vans is teaming up with Mike and Jennifer Wendland, who have an online community of more than 500,000…
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RV News
Certified Personnel Recognized by Industry
The Society of Certified RV Professionals is recognizing 25 individuals from 22 participating dealerships who earned a certification during fall…
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How Call Tracking Can Benefit RV Dealers
Imagine: An employee answers the phone and talks to a caller for a few minutes. Moments later they’ve hung up and…
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In Search of Happy Customers, Pt. 1
Customer satisfaction. It’s like the Holy Grail, isn’t it? Everybody wants it and searches diligently for it, but it can…
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Winners Are Losers
Some see danger when they make mistakes. Others see opportunity. Regardless of how you see it, it is written: “The…
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Defining a Qualified Lead, Part 4: Qualifying Leads in Person
Now that we have defined a qualified lead, gone over characteristics to help you define a buyer profile and reviewed types of leads through…
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RV News
Professional Certification Week Begins March 17
The week of March 17-23 has been designated RV Professional Certification Week by the Society of Certified RV Professionals and…
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RV Web Services Partners for More Qualified Leads
RV Web Services, Trader Interactive’s online marketing division, has partnered with 700Credit to increase RV sales by supplying dealers with lead…
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RV News
Community: RV Advisor Announces RV Giveaway
Nationwide online platform for RV enthusiasts RV Advisor has announced that it will give away a fully equipped RV trailer to a…
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RV News
Webinar: Balancing Religion and Work Conflict
The Mike Molino RV Learning Center and strategic partner KPA will host a free webinar at 2 p.m. ET on…
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RV News
RVIA Webinar Takes In-Depth Look at Trade, Tariffs
The RV Industry Association will host a member-only Driving Policy webinar that will provide detailed, insight and updates about antidumping, countervailing and…
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Defining a Qualified Lead, Pt 3: Types and Stages of Leads
So far in our series on Defining a Qualified Lead, we have gone over what a qualified lead is and…
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How to Keep Your ‘A’ Players, Pt. 2
Editor’s Note: For Part 1 of this column by Phillip M. Perry, click here. Include Everyone One more hazard for…
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To Train or Not Train?
Training of all dealership personnel is crucial if you intend to succeed in this industry. You wouldn’t think dealers would…
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5 Ways Texting is Changing Your Dealership
For years, RV dealers have been looking for ways to appeal to new, younger audiences, and texting is the new…
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RV News
CuneXus, Rollick Partner to Improve RV-buying
CuneXus Solutions, a leader in advanced consumer lending automation technology, and Rollick have partnered to provide consumers with convenience and…
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RV News
CDK Global Reports Financial Results of $509M
CDK Global has announced financial results for its fiscal 2019 second quarter ended December 31, 2018, showing revenues for the…
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Features
Great Recession Survivors, Pt. 1
Editor’s note: This article marks the first installment of a two-part series looking back at the 2008-09 Great Recession’s impact…
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RV News
Horizon Global Lands New CFO
Horizon Global has named Barry Steele the company’s CFO, effective Feb. 18. Steele will have responsibility for the company’s global…
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RV News
New CDK CEO Sends Letter to Customers
Editor’s Note: This letter has been edited according to the AP Style guide. To Our Customers: Since joining CDK Global two months…
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Defining a Qualified Lead, Pt. 2: Understanding Buyer Characteristics
In the first part of our series, we went over what a qualified lead is and the importance of understanding your buyers…
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Using Predictive Maintenance to Improve Efficiency
RV manufacturers commonly face the challenge of keeping their fleet, machinery, and other assets working efficiently, while also reducing the…
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How to Keep Your ‘A’ Players, Pt. 1
It’s a nightmare scenario for any business: A star employee suddenly decides to jump ship for the competition. Out the…
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RV News
Webinars Cover Arbitration, Affordable Care Act
The Mike Molino RV Learning Center and strategic partner KPA will host two free webinars on Wednesday, Jan. 30. The…
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RV News
MORryde to Put MAP Policy Into Effect
MORryde International recently released a minimum advertised pricing (MAP) policy for its line of specialty and aftermarket products. This policy…
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Super-Size Your Sales
You’ve stocked your shelves. Hired your staff. Placed your ads. Now, how can you get the most return from your retail…
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How to Write a Powerful Press Release, Pt. 2
Editor’s Note: Part One of this blog by George Carson can be found here. Of the “Five W’s” (as mentioned…
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11 Ways to Use a Text Messaging Platform
Everyone texts. In fact, texting is the most preferred communication channel across all generations. More and more, customers want a quick and easy…
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Defining a Qualified Lead, Pt. 1: Is My Lead Qualified?
Editor’s Note: This blog post is Part One of a four-part series that will be released weekly. Dealers have the…
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RV News
Webinars to Cover Labor Laws and OSHA Reporting
The Mike Molino RV Learning Center and strategic partner KPA will host two free webinars next week. The first webinar…
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RV News
2019 Go RVing Dealer Tie-in Program Available
The 2019 Go RVing Dealer Tie-In Program is now available for dealers to leverage the national advertising and promotion campaign…
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RV News
KPA Acquires Compli to Expand Management Solution
KPA, a software as a service and services provider for compliance and workforce management solutions, has acquired Compli, a provider…
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Digital Technology Drives Excellent Customer Experience
The challenge racing across businesses today is how to improve, scale, and sustain an excellent Customer Experience (CX). Customer Experience is…
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RV News
RVX to Launch ‘Sales Navigator’ for Dealers
The RV Industry Association will be launching the “RVX Sales Navigator” during RVX: The RV Experience, March 12-14 in Salt…
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RV News
RVWS Launches Social Media Management Service
RV Web Services (RVWS) has announced a new social media management solution aimed at helping RV dealers attract new customers…
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CompliancePoint Launches Cybersecurity Service
CompliancePoint recently established a data privacy solutions focus for the automotive industry, with resources to protect manufacturers, automotive lenders, dealers…
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RV News
American Guardian Releases Training Schedule
American Guardian Warranty Services has announced its 2019 AGWS University F&I training schedule. The workshop is designed to provide insights…
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RV Horizons Remains in Minnesota
Since Colorado-based RV Horizons purchased Houlton’s St. Croix Meadows RV Park in Minnesota in the fall of 2015, Town of…
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RV News
Texas Park Tops Jellystone Winners
Six years ago, Don and Jan Tardy and their adult children, Colt and Bree Perrin, acquired the former Whispering Pines…
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RV News
Dave Johnson Joins AVALA/Rollick from CDK
AVALA/Rollick has announced that Dave Johnson has joined on as vice president of enterprise solutions at Rollick. He spent more than…
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RV News
Community: Spartan Motors Recognized for Veteran-Friendly Recruitment
Spartan Motors has been selected by the Michigan Veterans Affairs Agency (MVAA) as a 2018 bronze-level, veteran-friendly employer. The MVAA cites Spartan’s…
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RV News
Webinar to Review the Top 10 OSHA Violations
The Mike Molino RV Learning Center and strategic partner KPA will host a free webinar at 11 a.m. ET on…
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Webinar Examines New Laws
Dealers can prepare themselves for several new HR and F&I related laws that take effect early in 2019 by attending…
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RV News
CDK Global Integrates NADAguides Data
CDK Global has integrated NADAguides vehicle pricing data and information with its Lightspeed EVO Dealer Management System. The integration will provide…
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RV News
Webinar to Review New State, Federal Laws
The Mike Molino RV Learning Center and strategic partner KPA will host a free webinar at 3 p.m. ET on…
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RV News
Rollick’s Buying Program Reaches 2,000 Employers
Rollick, an affinity buying program and lead management solution, has reached more than 2,000 employers. The company has partnered with…
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EasyCare Wins Four Communication Awards
EasyCare has received four 2018 Automotive Communications Awards at the recent Women in Auto Care press conference in Las Vegas.…
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RV News
Falk to Oversee LCI’s Mergers and Acquisitions
LCI Industries recently promoted Jason Falk to vice president of mergers and acquisitions (M&A). Falk previously held the title of…
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RV News
Webinars to Discuss Worker Classifications, Safety
The Mike Molino RV Learning Center and strategic partner KPA will host two free webinars following the holiday weekend. The…
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RV News
Mighway Launches Dealer Partner Program
Mighway officially launched its Dealer Partner Program at the RVDA Expo in Las Vegas last week, offering dealers tools on…
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RV News
CDK Global Reports Q1 2019 Results
CDK Global has announced the financial results for its fiscal 2019 first quarter ended Sept. 30. Effective July 1, CDK…
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RV News
Krazanich from Intel Named CEO of CDK
Dealership software giant CDK Global Inc. has hired former Intel boss Brian Krzanich to take over as CEO, the company said…
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RV News
Sobel University Winter Enrollment Up 60%
Sobel University is reporting a 60 percent increase in winter enrollment over last year. The Atlanta Comprehensive Sales Course in…
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RV News
AGWS Celebrates Anniversary with Key Milestones
American Guardian Warranty Services (AGWS) has announced some of its key milestones in honor of its 20th anniversary. Since its…
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RV News
Team RV Shows Drivers Appreciation
Team RV Express of Middlebury, Ind., recently combined the grand opening of its new recruiting and orientation facility in White…
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RV News
Myers RV Earns Top ROUTE 66 Award
Myers RV Center in Albuquerque, N.M., was recently awarded the Larry Coker Commitment Award at the 15th annual ROUTE 66…
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RV News
Creating an Angie’s List for the RV Industry
Customer retention and loyalty is a matter that often pervades discussions related to the industry’s rapid growth these past few…
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RV News
RH Power Partners for New Digital Marketing Tech
RH Power has partnered with CloudEngage and Virtual Deal to bring universal new digital marketing technologies to RV dealers’ websites,…
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RV News
Webinar to Talk Safety Issues in the Workplace
The Mike Molino RV Learning Center and strategic partner KPA will host a free webinar at 11 a.m. ET on…
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RV News
Webinar to Discuss Effective Change Management
The Mike Molino RV Learning Center and strategic partner KPA will host a free webinar at 1 p.m. ET on…
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RV News
Jayco Extends Customer Service Hours
Starting Oct. 29, Jayco’s customer service department will be available from 8 a.m. until 5 p.m. in all time zones,…
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RV News
ADP to Hold Politics in Workplace Webinar
As Nov. 6 approaches, employees may express their political views in the workplace. ADP will answer whether work is the…
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RV News
Thetford, Norcold Training Reaches Hallmark
Thetford Corp. and Norcold recently estimated that more than 400 service techs will attend its training in 25 upcoming service…
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RV News
Driver’s License Scanning App to be Co-marketed
Quantech and Think Cards recently entered into a development and co-marketing agreement. The two companies have partnered to integrate the…
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Social Media Expert to Offer Marketing Strategies
https://youtu.be/C5Nq974k8mM Social media expert Scott Meyer, cofounder of 9 Clouds, will show dealers how to market more efficiently and deliver…
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RV News
FRVTA to Try Augmented Reality Tech Training
At its board of directors meeting last month, the Florida RV Trade Association (FRVTA) approved a $16,000 expenditure to test…
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Escapees, Winnebago to Improve RVer Experiences
Note: The following is a portion of an article published in the Escapees Club Newsletter today. Earlier this year, Escapees…
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RV News
Learning Center Webinar to Cover Labor, Pay
The Mike Molino RV Learning Center and strategic partner KPA will host a free webinar at 1 p.m. ET on…
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RV News
Black Book Data to Integrate with CDK Global
Black Book, which provides used vehicle valuation and residual value forecast solutions, will integrate its valuation data and specialty vehicle…
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RV News
Rollick Secures $8.3 Million in Series A Funding
Rollick, an affinity buying program and enterprise lead management solution, recently closed $8.3 million in Series A funding. LiveOak Venture Partners led…
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RV News
Lazydays Donates $5,000 to RV Learning Center
Lazydays RV recently contributed $5,000 to the Mike Molino RV Learning Center, bringing the dealership’s total giving to $30,000. “Lazydays’…
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RV News
Dozens of Park Operators Attend CalARVC Event
Nearly 80 private park operators gathered at Wine Country RV Resort in Paso Robles, Calif., to attend CalARVC’s Fall RV…
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RV News
LCI to Pay $338k in Overtime Back Wages and Damages
Following an investigation by the U.S. Department of Labor’s Wage and Hour Division (WHD), Lippert Components will pay $338,151 in…
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RV News
Registration Open for MBA’s RV Rental School
MBA Insurance has announced that registration is now open for the 19th annual MBA RV Rental School, to be held…
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RV News
RV Care and Coachmen Extend Partnership
Building on the initial success of the new Northern Spirit Ultra-Light RV Care Approved travel trailers, RV Care Network and…
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RV News
Land ‘N’ Sea Owner Launches New Service Network
Brunswick Corp. recently announced that it launched a new Boating Services Network. Its first initiative will be OnBoard Boating Club…
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Vegas Expo Keynote Speaker to Hold Book Signing
Wells Fargo Commercial Distribution Finance (CDF), platinum partner for the RVDA’s Vegas convention, will host keynote speaker Jason Ryan Dorsey…
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RV News
Manheim Promotes Jane Gitere to Specialty Auctions
Manheim recently promoted Jane Gitere to director of national accounts for Manheim Specialty Auctions. In this role, Gitere will continue…
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RV News
Fleming Sales Adds Blackstone Products
Blackstone has appointed Fleming Sales as its sales organization for the RV and camping industry. “We look forward to a mutually…
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RV News
Webinar to Clarify Joint-Employer Status
The Mike Molino RV Learning Center and strategic partner KPA will host a free webinar at 2 p.m. EDT on…
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Rollick to Acquire AVALA Marketing Group
With the expected acquisition of AVALA Marketing Group Rollick of Austin, Texas, will provide manufacturers and retailers in distributed dealer…
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RV Dealers Remain Undeterred by Hurricane Florence
Phil Ingrassia, president of the RV Dealers Association, told RV PRO that dealerships in North Carolina suffered some damage, but…
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RV News
FRVTA, Mike Molino Renew Training Partnership
The Mike Molino RV Learning Center and the Florida RV Trade Association (FRVTA) have partnered to provide online video-based training…
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Progress Mfg. Adopts MAPP, Protection Policies
To protect the Equal-i-zer and Fastway brands and the service that goes along with them, Progress Mfg. has announced a new brand…
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