Features
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Customer Loyalty, the Most Important Metric, Part 2
Editor’s Note: This is Part Two of a two-part column. For Part One, click here. Business is besieged with metrics. Return…
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Spark of Innovation
The late Bob Mackie was an electronics engineer whose passion for innovation led to the founding of REDARC, an Australian…
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The Leadership Factories, Part 1
Editor’s note: The CEOs of the two largest RV manufacturers in the U.S. – Thor’s Bob Martin and Forest River’s…
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How Online Reviews Can Grow your RV Dealership
The RV industry has always been an interesting one. On one hand, it’s an incredibly traditional industry that targets a…
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4 Keys to Write-Up Success
1. Work only one RO at a time. All ROs/job sheets should come back to a central repository, whatever the…
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Customer Loyalty, the Most Important Metric, Pt. 1
Editor’s Note: This is Part One of a two-part column. Business is besieged with metrics. Return on investment, website visits,…
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What You Can Learn from Your ELR, Pt. 2
Editor’s Note: This is Part Two of a two-part column by Don Reed that appeared in the March 2019 issue…
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Dometic Keeps it Cool (and Hot)
Just about everyone in the RV industry recognizes the name Dometic. However, a name that to one person may represent…
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Gallery: RVX Readies for Dealers
SALT LAKE CITY — RVX The RV Experience doesn’t start in earnest until this morning, but the Salt Palace convention…
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5 Methods to Establish an Advertising Budget
For more than 50 years, businesses of all sizes have assigned an advertising/marketing budget to promote their services and products.…
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