Features
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How Texting Saves Time in Service and Parts Departments
When it comes to RV transactions, most customers make one or two major purchases from a dealership. What keeps them…
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Mericle of Miracles
“Location, location, location,” at least among dealers in the RV industry, often translates to “freeway, freeway, freeway.” Yet one Colorado…
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Class C’s Important to Rental Market
As more North Americans gravitate toward the RVing lifestyle, the desire to test the waters often materializes by renting an…
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Taking Braking Safety to a New Level
Components like RV electronic stability control have come a long way in ensuring that the trailer brakes bring the trailer…
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Customer Loyalty, the Most Important Metric, Part 2
Editor’s Note: This is Part Two of a two-part column. For Part One, click here. Business is besieged with metrics. Return…
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Spark of Innovation
The late Bob Mackie was an electronics engineer whose passion for innovation led to the founding of REDARC, an Australian…
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The Leadership Factories, Part 1
Editor’s note: The CEOs of the two largest RV manufacturers in the U.S. – Thor’s Bob Martin and Forest River’s…
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How Online Reviews Can Grow your RV Dealership
The RV industry has always been an interesting one. On one hand, it’s an incredibly traditional industry that targets a…
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4 Keys to Write-Up Success
1. Work only one RO at a time. All ROs/job sheets should come back to a central repository, whatever the…
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Customer Loyalty, the Most Important Metric, Pt. 1
Editor’s Note: This is Part One of a two-part column. Business is besieged with metrics. Return on investment, website visits,…
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