Features
-
What You Can Learn from Your ELR, Part One
Editor’s Note: This is Part One of a two-part column by Don Reed that appeared in the March 2019 issue…
Read More » -
How to Craft an Internal Memo
Ideally each department would work together for common dealership goals. But conflict arises when we are trying to do our…
Read More » -
Great Recession Survivors, Pt. 2
Editor’s note: This article marks the second installment of a two-part series looking back at the 2008-09 Great Recession’s impact upon…
Read More » -
Upsell by Helping Customers
Upsell, upsell, upsell. Work in retail long enough and someone in charge will loudly beat the “upsell” drum. It’s presented…
Read More » -
3 Key Strategies to Close the 198-Day Gap
198 days. This is the magic number that RV sales teams need to keep in mind as they plan an…
Read More » -
The Threat of Chinese Tariffs on the Aftermarket
When President Donald Trump first announced the 10 percent tariff in September 2018, the reaction was far from uniform in…
Read More » -
In Search of Happy Customers, Pt. 2
Editor’s Note: Part One of this column by Chuck Marzahn can be found here. Customer satisfaction. It’s like the Holy…
Read More » -
Entegra Coach Expands Footprint
Expanding a highline motorhome brand – even in upbeat economic times – can be a challenge. The number of customers…
Read More » -
Managing Power Supplies
Storing power in auxiliary batteries is the most common way to ensure a reliable power source for using the appliances…
Read More » -
How Call Tracking Can Benefit RV Dealers
Imagine: An employee answers the phone and talks to a caller for a few minutes. Moments later they’ve hung up and…
Read More »