Features
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In Search of Happy Customers, Pt. 1
Customer satisfaction. It’s like the Holy Grail, isn’t it? Everybody wants it and searches diligently for it, but it can…
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Winners Are Losers
Some see danger when they make mistakes. Others see opportunity. Regardless of how you see it, it is written: “The…
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Defining a Qualified Lead, Part 4: Qualifying Leads in Person
Now that we have defined a qualified lead, gone over characteristics to help you define a buyer profile and reviewed types of leads through…
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Forecast 2019: A Look at What to Expect
Businesses should enjoy brisk economic tail winds in 2019, according to economic experts, who say corporate profits will continue to…
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Defining a Qualified Lead, Pt 3: Types and Stages of Leads
So far in our series on Defining a Qualified Lead, we have gone over what a qualified lead is and…
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How to Keep Your ‘A’ Players, Pt. 2
Editor’s Note: For Part 1 of this column by Phillip M. Perry, click here. Include Everyone One more hazard for…
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To Train or Not Train?
Training of all dealership personnel is crucial if you intend to succeed in this industry. You wouldn’t think dealers would…
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5 Ways Texting is Changing Your Dealership
For years, RV dealers have been looking for ways to appeal to new, younger audiences, and texting is the new…
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Great Recession Survivors, Pt. 1
Editor’s note: This article marks the first installment of a two-part series looking back at the 2008-09 Great Recession’s impact…
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Defining a Qualified Lead, Pt. 2: Understanding Buyer Characteristics
In the first part of our series, we went over what a qualified lead is and the importance of understanding your buyers…
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